subject: Into The Cabinet Industry, Electrical Industry Integration Strategy Favored By The Kitchen [print this page] Has long been regarded as "Made in China" days of the Chinese kitchen chair power industry with its superior technology, the brand concept and innovative ideas have attracted much attention, particularly in power industry in Zhejiang kitchen. With the kitchen of the depth of the development of power industry, the kitchen electric giants have an urgent need to introduce new blood to conduct a new round of brand planning. As a result, industry consolidation strategy will go to the kitchen to consider the scope of electrical giants.
Cabinet industry, attracted by virtue of its many positive, including SHUAIKANG, Ying Qi, Fang too much and other Chinese power giants have kitchen access. Is because the overall market for large capacity cabinet, and second, compared to low-profit home appliances, the cabinet industry, more profits, while operating power enterprises to enter the kitchen cabinet industry as a whole will help drive sales of its appliances. According to statistics, China has 340 million households, of which 100 million for urban residents. In 2004, the overall rate of family-owned kitchen 6.8%%, while developed countries in Europe and the United States to 35%%. Another 29%% of our households that certainly the next five years to buy a whole kitchen. Experts estimated that China currently has 900 billion market size cabinets.
In recent years, SHUAIKANG, Ying Qi, Fang too much power giants such as China one after another into the kitchen cabinet industry, to seize the huge cupboard "cake." By Sakura odd, for example, Ningbo Ying Qi cabinet division has officially started production, the company chairman and Yan Jian-Miao personally pressed the symbol of machinery and equipment starts operation starting button, to start with the large-scale production equipment, operation, marked "Sakura Qi "cabinet project has entered a new phase.
The reason why electric giants to enter the kitchen cabinet industry, in addition to cabinet industry, high-profit nature, self-supporting strength of a sound is an important factor in the reserve. Ying Qi rapidly in recent years to enhance the comprehensive strength and obtained "China Well-known trade mark" based on the diversification of the industrial development strategy to enter the cabinet industry, to improve and complete "Sakura odd the whole kitchen," the layout of the product line, in order to cherry-Qi China brand shop provides the basis for investment.
Cabinet power industry to promote the organic integration of China's power industry to further enhance the kitchen. Judging from the current situation, electrical cabinet integrated strategy had paid off. From China's power giants kitchen planning strategy will be discerned in order to cherry-qi, for example, will invest another 50 million yuan Ying Qi enclosure 50 acres to expand production and upgrade, "Sakura odd the whole kitchen," series of production capacity, and is prepared to spend three years, grown to 200 dealers, 300 Ying-qi brand shop.
For the integration of this new electric cabinet profit model, Need for strategic brand marketing planning agencies, analysts say, China's cabinet industry, sluggish growth, the enterprise or to focus only on manufacturing, or just drifting nets expansion, or just relying on hype to attract attention, the lack of real can be comprehensive, long-term upgrading of industrial strength strategy, developed the integration of the kitchen power industry not only for its own development strategy is very good, but also the positive cabinet industry, with healthy and rapid development of lasting significance.
