subject: Out of Home Advertising Methods: Security Pedestal Advertising [print this page] Out of Home Advertising Methods: Security Pedestal Advertising
Who says retail security systems are only good for nabbing thieves? Luckily for name brands everywhere, many retailers are realizing the full potential of store entrance/exit security pedestals by transforming them into valuable advertising space. By utilizing the first point of contact in drugstores, retail chains and boutiques across the country, national brands are now able to achieve 100% visibility among a considerably large audience. Consider that, each month, nearly one billion shoppers enter drugstores ALONE.
Benefits of this OOH Medium -
Advertising with retail and drugstore security pedestals is a great way to increase brand awareness with potential customers. By presenting images and messaging to the purchase minded consumer, brands will increase their chances of reaching the consumer and earning a sale over the competition. Security pedestal advertising is also a great way to introduce new products, new services, and to feature seasonal products.
How Security Pedestals can be Used for Advertising -
Security pedestal advertising is the largest advertising space available at the entrance of retail and drug stores, with 100% visibility to all shoppers. The average store has 3 two- sided pedestals that are 5 feet tall by 2 feet wide. This is a total of 60 square feet of billboard impact to present your branding message. Regardless of how many pedestals are in a store, one and only one advertiser gets all of the pedestal ad space because the space is sold in cycles (per location). The result is a multiple-billboard effect for total domination of the front of the store. Additionally, advertisers dont have to worry about competitor ads on nearby pedestals. Security pedestal ads are always on, always in the right place and always visible.
How This OOH Medium is Measured -
Retail and drug stores keep detailed metrics of how many people enter their stores each day or month. They can provide specific demographical information specific to different branches and chains in different regions.
Markets where this OOH Medium is Available -
Most retail and drug stores that have security pedestals offer advertising opportunities. Brands can reach customers in metro areas or more rural locations - anywhere imaginable.
Where Can You Buy Retail and Drugstore Media?
Security pedestal advertising space can be bought nationally, regionally and locally by chain or by market. Contact an alternative media company for a list of available assets near you.
