subject: Dinghao Response To Medium And Large Home Appliances It Subversion That Zhongguancun Battle - [print this page] Dinghao response to large and medium, "said subversion"
Value Shucu Wang period last year, after successive Sharu Zhongguancun,
States United States
Ahn Jung-store before it opened by the machine
Computer
Greatly reduced; sized more release of 'subversion Zhongguancun' of rhetoric, and claims 300 million yuan investment funds for digital products
Promotions
. Face of traditional home appliances
Marketplace
The pressing harder and harder, was called "Zhongguancun indigenous" called the Electronic City on the right who hold herself back any words of silence. Recently, for "subversion, said," Dinghao Zhong Jin responded that the traditional summer factory IT store is still the main battlefield of the absolute. In the digital market, so far,
Home appliance chain
Compared with the Zhongguancun Marketplace store, a difference is still poor.
Electronic City, home appliance stores Battle Shucu
Seven years in August is the golden age of Zhongguancun summer promotion this year, along with large and medium Zhongguancun, China's high-profile U.S. "offensive", "war" is especially fierce. Since July, including the Dragon, Pacific, including many electronic stores have started promotion of all sizes, Dinghao more by opening two anniversary promotion, demonstration activities, a comprehensive upgrade is slightly different from previous years are ... ... Zhongguancun, the "newcomers" also played an important role, medium and large electrical trade Headquarters Deputy Director, IT Business Division, said the media minister Li Yusong, "Dazhong Electronics has 3 billion cash purchase IT products, adequate supply of summer. by straight down, buying gifts and Fanquan attack the form of portfolio, our prices at least 30% lower than in Zhongguancun. "
Sized statement immediately Zhongguancun heated "response." There the villagers pointed out that, on July 12 in a home appliance chain store sites, and Zhongguancun a few well-known site data, for example, in the appliance store site, Canon
Digital Cameras
G6 reference price 5620 yuan, while Zhongguancun Online
Quote
To 4990 yuan;
Sony
Digital Camera DCR-HC1000E reference price of 11,539 yuan, Zhongguancun Online quoted at 11,200 yuan; figures show that the appliance store to occupy full advantage of the price is still slightly ahead of words.
Shinya this
Dinghao Zhong said, "So far, the mainstream Dinghao has focused on the digital
Brand
Of
Dealers
Up to 1600 as many as covering the IT market are all the brands, constitute a positive
Cycle
Of the IT ecosystem. If the price of, in Dinghao market,
BenQ
AF708
Monitor
: 1000 yuan;
Motherboard
875PEPR0: 1000; HP's Psc1010
Printer
2000 yuan; Olympus V400: 400 megapixel camera for just 3,000 ... ... there are numerous lower than the average market price of the product more than the home appliance chain store nearly a hundred. "
Zhongguancun interpretation
Competition
New pattern
Two years ago along with Dinghao, Zhongguancun Technology & Trade's have opened stores in Zhongguancun surplus that has begun to faint light, and after that, including SMIC, e world has been and will be opening more, including Gome, Dazhong ,
Suning
"Coincidentally," the large-scale presence, Zhongguancun How will the future competitive landscape presents? Become a topic of concern for all the village.
This, Zhong Jin said that the current pattern of Zhongguancun, the store is a "big to bigger, stronger and stronger" in the short term there will be no major changes. He said: "Zhongguancun region's current average daily traffic at 80 000 -10 10 000 people, to some degree, to buy IT products Zhongguancun has a consumer habit: on the one hand the rich types of goods to meet consumer lower purchase demand for the cost of the one hand, together with the industry a lot of comparison shopping for consumers to achieve the establishment of a good foundation. Thus, a natural intensification of Zhongguancun
Operate
Advantages, has become the settled weather, is not immediately able to break. "
"Home appliance chain
Sell
Completely different concept and Zhongguancun, "he declared:" From the factory input can be seen in Shucu season, electronics manufacturers in the IT market place where all can have used as a display
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Shows that the traditional IT Marketplace is the main battlefield of their absolute. Home appliance chain store sales in the digital area, compared with Zhongguancun, the power gap is still poor. "According to the information he provided in 2004, Dragon PC turnover of 8.0 billion the city, Top Electronics Mall 120 billion, the two turnover of mature store the sum of 20 billion yuan, the whole store in Zhongguancun sales occupies a pivotal position.
