subject: Traditional Business Networking Meet Social Networking [print this page] Traditional Business Networking Meet Social Networking
After attending traditional (face to face) business networking events, what do you do? Do you go home and wait for the phone to ring? Do YOU have a follow up strategy?
As the Debt Free Business Coach, I teach business owners to have a follow up strategy. When you get home from the networking event, you will want to determine who was a prospective client, who will become a great source of referrals, who is going to be a great friend and who you would like to have a business joint venture. Since many business owners have too many business cards to actually add to the rolodex I recommend laying as many cards as you can fit on the copier and making a copy of the cards. Then on that sheet of paper write the corresponding category for each person next to his or her business card. This will give you easier reference than shuffling cards. You will want to either staple the cards to the sheet of paper or put them in stack with a rubber band around them.
Next, you will want to send a follow up email or handwritten note to each person you met. You should already have a simple script prepared and saved as a word document so that this can be easily accomplished. I also recommend having a tip article to share as an attachment; this will begin the rapport building process and highlight your expertise.
Now, go to your Facebook and LinkedIn accounts and begin inviting your new contacts to join you on your social networking sites. If you have a Facebook Fan page for your business also invite the person to become your fan. You will also want to create a "list" with the name of the networking event and add your new contacts to the list. You can continue to develop rapport with your new "friends" while saving time. When you use the chat feature on Facebook, your lists will appear and show you who is online for each of your lists. You will also be able to click on your list and read his or her status updates without having to search for each person by name to see what he or she is doing.
Adding social networking to your traditional business networking strategy will provide you another free tool to stay in contact and continue to develop the business relationship.
Jaynine Howard is the debt free business coach, who teaches business owners how to grow their business and increase their profits while remaining debt free.
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