subject: Is Email Losing the Race to Social Media? [print this page] Is Email Losing the Race to Social Media?
Email has been around for close to three decades now. Though it was not available to the masses for long, ever since email became a rage with the launch of Hotmail in the mid 1990s, it is has transformed into the revolutionary new way to communicate. Written communication that used to take days was now possible in a matter of minutes and the entire simplicity made email the king of communications.
However, things have changed since then. When email arrived, the ability to communicate inside minutes or hours was so revolutionary. However, now communication can happen in seconds with social media like Twitter and Facebook; so much so that these new forms of communications have overtaken email as the most used forms of online communication. According to a recent study, email has grown 21% in the last one year compared to the 31% growth that the social media have enjoyed.
What does this all mean? Will email cease to remain at the helm now? Our analysis shows that trends have been falling out of favor sooner and sooner in the present age. In the decade that social networks have existed, Classmates.com was overtaken by MySpace which was overtaken by Facebook which is now in danger of losing its position to Twitter. Also, the problem of monetizing from social networks have meant that no one company can expect to last for decades like emails have done.
Besides, for official communication, it is email that is still largely used. Will businesses ever use Facebook or even LinkedIn for their official communication? Unlikely. Let us wait for this fad to die down before email
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