subject: Successful Marketing on a Shoestring Budget [print this page] Successful Marketing on a Shoestring Budget
So you have started a home based business but have no idea how to gain customers. Your budget is small; however, you plan to make big money. How do you do you get the results you desire with a limited or free budget. Well here are some tricks of the trade that cost no money but may take some time.
Social Media. You have heard about social media in the news for a while now. Next to the recession it is one of the most widely talked about things in the media. Twitter is all the rage and a perfect tool for your home business. So what is twitter? It's a way to message friends and business partners. A great way to meet people is offer great "tweets". Offer your followers valuable information and more followers will come. Be sure to follow likeminded people as you can gain valuable information from them. Facebook is also a great social media tool. Beware though you can find yourself spending far too much time on Facebook and not enough time on money producing tasks. Look for leaders in your business and add them to your friends list. Look for others in your industry and befriend them as well. As with Twitter you can learn valuable information from your Facebook friends. Other Social Media sites you may want to use are Linkedin, digg, de.icio.us. Remember limit your time on these sites to allow for income producing activities.
Articles and Press Release Writing and distribution can be huge for your online business. This is a great way to drive traffic to your site. Create an author bio and include a link to a URL you own. You can purchase a URL for about $10 and have it forwarded to your business opportunity, a splash page, landing page or whatever you would like. In your article and press release writings you should not use the URL of your business opportunity. Entrepreneurs keep their options open and often change businesses. If you have a link to a URL you own you can change opportunities or add opportunities and not have the need to change your writings. Many people have the fear of writing or have no idea what to write about to bring value to the reader. A great way to start out writing is to read as many articles and press releases as possible. If one interest you chances are it will interest someone else. Take some key points and expand on them. It may require some research. Do not copy the writing of someone else. Some authors allow you to repost their writings as long as you repost it exactly, including the author bio. This can be a great way to add content to blogs. When writing articles remember it is to bring valuable information to the reader. When writing Press Releases it is to bring news to the reader. News can be very difficult for some writers. A tip to writing Press Releases is make sure it is in third person and has a two-three line summary. Press Releases also need to start with the location of the news. They can be written about just about anything. The launch of your new landing page, welcoming new team members to your team, and news such as advancements in your business would all work for a Press Release.
Dan
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