subject: Web 2.0 [print this page] With the development of Web 2.0 technology and tools the last few years, users of the internet have developed new and interesting ways of acquiring and sharing information with each other.
Web 2.0 simply means the 2nd generation of the internet, one in which the users of the internet are at the heart of the web itself. This new internet is much more interactive than in the past and users of the internet are able to easily share and exchange ideas and opinions.
Through blogs, adding comments to articles and news stories, through Wikis and collaborative press sites users of the internet can create, organize and publish content.
Users of the internet now will often be passing around mounds of information by writing their own blogs, commenting on the blog stories of other users. They can publish photos and videos. They are spreading huge amounts of information of their own choice to an ever expanding audience. Their content can be anecdotal and inoffensive. On other occasions may be angry, offensive and prejudiced against other people or companies. Furthermore, information can be propagated and circulated very quickly via RSS feeds, making it very difficult to identify the original source and to remove a damaging article.
An effective Online Reputation Management program will have the expertise to successfully manage all of your strategic communication needs, providing your company with a unified and positive branded image. It will require understanding what it takes to achieve your companys online objectives; and by utilizing proper techniques, online reputation management can successfully manage your online reputation to help you achieve these goals . A properly executed reputation management program will have the knowledge and expertise across all marketing platforms to effectively make your company stand out from your competition, and organically grow your companys presence on all relevant internet search platforms. To achieve these objectives, companies can use some of the following professional services:
