subject: 5 Great Tips To Easily Outsource Your Link Building [print this page] Everyone wants to have the time to build their link portfolio, but running an online business can be very time consuming. Hopping from website to website creating content and relevant anchor text links back to your main page and deep pages of the business website can take hours, days, weeks and even months to net some positive gains.
Link building is about more than just traffic building, it is about gaining ranking on the search engine results so that traffic is organic and sustainable. Outsourcing your link building tasks is becoming very popular but there are a few rules to the game that will keep the business fair, professional and successful.
#1 Long term relationships are good. When establishing a relationship with outsourcers for link building, a long term relationship is best. Building links is a slow process that takes time. This means gathering some great freelancers or an outsourcing company and sticking with them for the long term. Long term relationships also means a common goal and familiarity with the project over time.
#2 Personal relationships are good too! Getting to know a bit more about your outsourcing company, the workers or the owners can prove very beneficial. Talking with the freelancers or outsourcing company on a more personal level will bring them into the circle of friendship that will bond them to the project. The more personally responsible they feel for the businesses growth, the more they will give to your efforts.
#3 Know where the outsourcing company is located. Not every company hired to build backlinks will be located in the United States. This means different holidays and different times of work. Learn these and respect the fact that your 9 to 5 may not be their 9 to 5. On the other hand, link automation software companies will work 24 hours a day to build link to your website pages.
#4 Be clear with what you expect. When you outsource, you have to assume the link builders know nothing about your business. Be clear about your expectations including the Must Dos and the Never Dos. The project guidelines need to be provided in an easily accessible format, possibly a deep page on your website that is not set for bots to crawl. A blog could also be a great place to publish the scope of the project.
#5 Negotiations are always good. Negotiating a price for the link building service may take the most time. You want to get the most for your money, but you also need to be fair to the link builder. There are very low cost services, medium cost services and expensive services. The budget you have set for marketing needs to be long term as link building is not an overnight process. Spending all of the budget on one service that does not build sufficient links is a waste of time and money. Again, link automation is a great way to build links to EVERY page of your website for one, fixed rate.
There is NEVER enough time to work with the promotional side of an online business. Yet, this is one of the most important (if not THE most important) part of a business's success. Link building is perfect for freelancers, link automation software and outsourced companies. The money spent on building great quality links, over time, will come back many fold in sales and profits in the future when page rank soars and traffic continues building.
