subject: Social Networking to Create a Presence and Brand Yourself [print this page] Social Networking to Create a Presence and Brand Yourself
There are many social networks available on the Internet for people looking to connect with one another. Places like YouTube, Facebook and the latest to join the growing trend of networking groups is Twitter. These social networking sites are now more important than ever in today's downward economy. It's not just about pictures and photographs of friends and family, it's about making a brand name for yourself, finding a job and getting hired when everyone else is out on the street looking for the same type of job.
People are beginning to comprehend that they need a proficient online existence in order to better brand themselves and augment their chances of being found by the right employer.
LinkedIn is a social network that calls themselves the "professional Facebook for the working world." However only joining will not guarantee a connection or a job, according to LinkedIn "is a tool that requires effort in order to see results."
A positive effect on your search results will be the results of being a part of a social networking group. When someone types your name into Google, if you've created a strong Internet presence, they will find enough relevant information on you to possibly offer you a job or at least get you an interview.
Another thing is to always be consistent with each networking group. Do not describe yourself as a free spirit, adventurous and wild on Facebook and a conservative on LinkedIn. Employers will check several different social networking groups for your name and description to make sure you are consistent and to see what type of person you are through these social networks and that's why it is important to brand yourself in a good light through these social networking groups.
A few good tips to remember when putting yourself out there on any social network are the following:
Be sure to use the same alias or username on all of the social networks so that when they are categorized by the search engines, they time and again point to you.
Invest in a good headshot of yourself so people will have something to remember you by. A consistent image will help brand your name to your photo. Sometimes people are discouraged to put a photo on their social networking pages because it is only human nature to judge a person by their looks even if they are qualified for a position with a company however the photograph adds another level of your personal involvement. Additionally people enjoyed seeing who they are dealing with.
Be yourself, be real. The social network sites are there to help you meet other people and be yourself while doing so. What you place online is just representations of yourself so they should be as accurate as possible. It is nearly impossible to defend yourself online so if you're caught lying or cheating there are tons of other people who would gladly take your place and will if you are caught.
As with everything, it takes effort and time to create l
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