subject: Learning to Use Search Engine Optimization Techniques [print this page] Learning to Use Search Engine Optimization Techniques
Optimizing your articles for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL.
It is a fact that most visitors don't look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic.
This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.
The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.
Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.
So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.
In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site's ranking in a search engine listing.
Legitimate search engine optimization practices focus on the improvement of a page's ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.
