subject: How to Implement your own Email Marketing System by:Khurram Zaveri [print this page] If you have been involved in any kind of online business, then you must be having information about online marketing strategies. If your products have good potential for email marketing, then you should consider some efficient email marketing strategies. With minimum know how you can start your own email marketing system that will definitely help you to present your products to a wide area of market. Following are some easy to follow steps that will help you in starting your very own email marketing system.
First, you should start an opt-in system. This will require you to setup a hosting account, or you may acquire services of email lists, like Aweber, etc. Once done with this you should create a simple to use opt-in form, and link it with your products page. It is better to present the opt-in box such that visitors to your site can easily sign up for your mailing lists without any problem. You must include the opt-in form in the template of your site instead of just showing on single page. This way the opt-in form will be shown to your visitors on every single page of your website. A usual approach is to show it in the sidebar of your template.
Now, as your email marketing system is ready, all you should worry about is to keep your list secure. Try protecting your lists and databases by some secure encryption algorithms. If you are using some third party subscription service, you should make sure that they provide secure connection and does not leak your customers' valuable email addresses. If those email addresses ever leak out, then anyone can use them to spam, and that will cause your reputation to suffer a lot.
You may send some newsletter and cool offers to your subscribers occasionally, so that they keep themselves with your list, and never get a feeling of abandoned from your product information. You may also do some one-to-one correspondence with your most potential subscribers in order to develop more confidence in your products. You might also think to start an affiliate system that will help your subscribers to recruit more members and expand your sales against small commissions.
About the author
Khurram Zaveri is a well-known Internet Marketing expert and the author of the Ultimate Email Marketing tool: ePostMailer
