subject: How To Conduct Market Research For Defense And Solar Market [print this page] Like with any other market research, in defense and solar market research you have two ways to start with.
Do-It-Yourself Market Research
Online market research agencies
Defense market research
It requires comprehensive coverage of the major defense sectors. One needs to do research on every part affecting the defense system. These are as below;
Aerospace, military budget, homeland security, military and civil aviation, space and satellites, missiles, military support vehicles (including unmanned vehicles), ordnance and ammunitions, naval surface and undersea systems, and military electronics systems.
Therefore, its not easy to conduct defense market research on your own as this is very critical unlike other researches. You can get help from an online market research company. A staff of seasoned professionals tracks many individual programs and produces a series of market intelligence services, analyses, and specialized news services.
Important sources
Company information
Announcements by government
Independent & freely available sources
Interviews with procurement officials and companies executives
How to start with defense market research
Get data on defense budgets of a country or make comparisons between budgets of various countries. Make real-time economic analysis of allocations and extract the results as a graphical display.
Interviews of defense professionals, merged with your data. The results reveal hidden trends, forward looking projections.
Find out how many pieces of a certain equipment or hardware exist in countries around the world. Get results as per force- i.e., army, navy, air force, marines, etc.
Get the latest information on acquisitions in relation to a specific defense force, equipment or project.
See how the military forces of different countries are organized. Select a country or countries to display their respective forces structure.
You must compare & analyze;
Defense budgets
Forces structures
Equipment inventory
Data of two different countries
Procurement timelines
And, also make future projections.
Solar Market research
This research uncovers industry trends, competition, opportunities, projections, sales, and marketing strategies in areas such as photovoltaic, solar panels, renewable energy equipment, manufacturing, and emerging technologies. Hence, one must do the following things to conduct solar market research. A good research agency can help you in analyzing your type of market very well. Lucintel.com is one the best online market research agency, where you can get your kind of absolute research.
Use marketing magazines, government reports, trade journals, and chamber of commerce market profiles to determine the demographics of your market.
Moreover, these publications provide data on current trends that will give you a good clue for your research.
If you have a Web site, start a chat room or message board and encourage people to participate. Use questionnaires, personal interviews and focus groups to get feedback on solar products.
Organize the research data you've collected and compare solar power with alternate energy sources. Re-valuate and determine your strategy based on the results.
Construction market research is very necessary to keep in mind while doing market research for defense and solar. We need to do construction market research to have an idea how is the construction graph for them, which affects our data and therefore should be included in our analysis.
