subject: Guangzhou, China 15 billion U.S. monopoly of the revolutionary 07 air-conditioned air resources - air conditioning, central air conditioning, Gome - [print this page] Guangzhou, China 15 billion U.SGuangzhou, China 15 billion U.S. monopoly of the revolutionary 07 air-conditioned air resources - air conditioning, central air conditioning, Gome -
Expand market strong big "empty" bombing
Recently, the home appliance giant Gome chain announced "with a price strategy, service strategy to seize the air conditioning market this year" to "3? 15" as an opportunity to fully demonstrate the value of national brand of beauty, a strong start, "2007, air conditioning revolution", a comprehensive drawing Open the "price revolution" "revolutionary product" "service revolution", "channel revolution" of the Revolution off.
Revolution Threatened: The monopoly of 15.0 billion off-season supply
Through "15000000000 big purchases," Gome maximize the "hoarding" the now mainstream brands on the market, will effectively suppress the air conditioning prices.
It is understood that States United States through centralized purchasing, underwriting, and other customized marketing strategy, procurement of more than 50% focus on selling the brand model, and bought a large number of competitive models as a special factory for the U.S. to the country, specifically for the models, these machines will account for underwriting 30% of the overall procurement. State beauty supply hopes to Dominate adequate air-conditioning market this year, now, Gome started a revolution in air conditioner market this year, the first shot.
With industry assessment, the country the United States in 2007 as early as the first big action shot, action quickly, well prepared to continue to market share, can ensure that the country is better than the United States from the manufacturer to get the price of competitors, while inhibition of prices, if coupled with store goods and other means to quickly occupy the first position can be described as air-conditioning market, no doubt.
At the same time, Gome has also announced the official launch in 2007, Gome "gold air conditioning" the market, creating the country's air conditioner market revolutionary tool for the U.S.. Among them, the gold medal in air-conditioning means: States United States together with the State authority Paradise "China Energy Conservation Certification Center" on the national U.S. sales of air conditioning products (underwriting, custom models) were detected, the joint selected for 2007 "National Air United States gold medal."
The hardware indicator, the "gold air conditioning" is the country's new US-specific appearance, high-tech, low-power air conditioning, and its appearance, energy saving, environmental protection, quiet, health and other aspects are in compliance with industry standards to ensure products quality; in services, countries the United States for "Gold Air" Additional features of the distinguished services, from pre-, during and after sales to "gold air conditioning" full enjoyment of consumers.
States United States launched the "gold air" move, which greatly upgraded the customer's purchase of the safety factor, Haier, LG, Glanz some brands and models Oaks testing by national authorities to ensure air quality, and consumers can enjoy a specific time within 6 hours to install the "gold air" service. In addition, the special machine fully upgraded, Gome-round air conditioning sales category covers special machines with high, medium and low air-conditioning.
Revolution Partners: Country United States Gree "underground love" the open
It is understood that at the current "National America?? Gree strategic upgrades, contract procurement" press conference at the Gree GOME awarded this year to a "gold medal in 2007, Gome air conditioning," the medals, Georgia Power is also granted the country U.S. "strategic partner for outstanding channel" certificate. And the two sides also signed a 200 million yuan worth of "air conditioning purchase large orders," the United States to this country again, the advantages of a large number of formal access to Gree underwriting model, a country the U.S. bombing of air-conditioning market this year blockbuster.
Gree GOME is a pair of quarrelsome lovers can be said, from "hand to quarrel," but today's another "love" relationship into the open, from a side channel of the changes witnessed appliances and air conditioning industry, the law of development. States also can be called the United States Gree revolution each partner, in the face of increasingly fierce market competition, the increasingly refined channel construction today, there is no doubt both sides will come together again.
States United States through the procurement of upgrades, product upgrades, service upgrades, activities and other ways to upgrade to upgrade air conditioning consumption in the overall concept of this year, a full range of products and display different types of prototypes, special machine from the low, middle and high composition of different stalls, different The special meet different levels of consumers, that is to buy Jisong is installed.
