subject: Chinese home appliance "standard" strategy touches the industrial-CAS standards, Haier, color TV - Network Appliance Industry [print this page] Chinese home appliance "standard" strategy touches the industrial-CAS standards, Haier, color TV - Network Appliance Industry
Under the guidance of the standard strategy, China's home appliance industry has begun to use its advantages in the industry have to act, but the question before us is: What we really need standards?
Another "Haier made" standard birth
Another "Haier made" standard was recently born. April 12, the Standardization Administration of China Standardization Association, affiliated with Haier Washing Machine promulgated standards for female parent company prepared one machine dry washing CAS (China Association for Standardization for short) standard. Haier dual power technology with previously been listed as CAS standards, Haier has become the field of washing machines rose only two core technologies for the industry standard of domestic enterprises.
Household appliances, according to the National Standardization Technical Committee introduced the Secretary-General MA De-jun, Haier's first dry clothes that stop technology, auto-sensing technology and variable temperature drying technology solve the traditional dryer quit or bad clothes drying defects wash than traditional dryer than increased by 50%, water by 60%, and can achieve different clothes while drying.
Zhong-Hai Li of China Standardization Association, said last year, one dry cleaning machine developed rapidly, but there is no uniform standard constraints and norms, business their own way, making consumers confused. In order to regulate the market, to encourage independent innovation, China Association for Standardization, after several more, appraisal and inspection, and conducted rigorous laboratory and testing, the final decision to enterprise standards of Haier washing machine drum as the female parent, to dry the clothes Haier One stop technology into the washing machine dry CAS standards, reference and produced one of China's first dry cleaning machine standards.
Integrated washing machine with dry CAS Standard, the head of Haier washing machines that will stop all production of non-stop technical washing clothes dry or dry one machine, while some of the stock on the National Mall, dry clothes that no stop technology washing machine dry one all recall.
This, the China Consumer Association commented that the king tiger before, household appliances market today, many companies confuse the concept of cheating consumers, the application of the standard should be raised to a higher position, it can allow consumers to choose more convenient products. Hu also said the former king, manufacturers products should not go to remedy a problem, but rather changes in market demand was found to change in advance.
Strategic touches the industrial standard From our DVD manufacturing, "one U.S. dollar profits" embarrassment to the TV companies should Europe and the United States anti-dumping actions, lack of technical standards asked us controlled by others in the international competition.
Present, the global market, industry competition to start around the technology warfare is essentially carried out at three levels, the lowest level of technology, the second level is the patented technology and know-how and the highest level is the standard. In each level, the technology decisions control the market is different, the higher level greater ability to control the market.
