subject: Becoming an Expert With Personal Branding [print this page] There is no one definition that accurately portrays how every person defines the term expert. As a fairly subjective term, personal branding can go a long way toward generating the needed reputation that a business owner must have in order to be seen as an expert.
To become known as an expert in any field, people need to understand how much you know about the topic, how successful you have been with it and how much experience you have with it.
Building an Expert Reputation
Any expert, no matter what a persons definition of the term, should have a broad knowledge of the topic. This is one component of building a reputation that can be publicized in a number of ways. Having a bio page on your business website that explains your training and years of experience with the subject matter can help to establish you as an expert in your field quickly.
To back this up, your marketing and personal branding materials should prove that knowledge with results to the public. How you have made that expert knowledge work for you and for your customers is the essence of what personal branding strives to reveal to potential customers.
Personal Branding and Experience
A long history of knowledge and experience with the topic is a major selling point, and its something that personal branding must convey. When your name is seen, it should be associated with someone who is knowledgeable and experienced. This makes it important to create marketing materials that are extremely focused and convincing.
Stress your experience in years if you have a long history with the subject matter. If you dont, stress your success with it. Either can help establish you as an expert. Potential customers want to see that you can use your experience with the subject to help them succeed.
Personal Branding and Social Marketing
One of the ways that people spread their online persona on the Internet is with the use of network marketing websites. These sites bring business people in contact with their prospective customers in a personal way. Customers who research businesses often look to social networking sites to communicate with companies. This type of personal communication is the future of online business.
With social marketing, your marketing message can be seen as a personal communication with potential customers. A reputation can be made by the personal messages through a site like Facebook or Twitter. Communicating directly with customers gives them the experience of positive communications with your company.
This is also visible to other potential customers who then see that they can communicate directly with you if they need customer services. Personal branding that focuses on experience and services gives customers the confidence they need in order to trust your personal brand and the reputation you have to back up your online business.
