subject: Guidance For Selling With Greeting Card Display Stands [print this page] Guidance For Selling With Greeting Card Display Stands
Handmade greeting cards are always popular to make and receive. The crafting process opens up a variety of new crafts for us to try out on our card blanks and the end results are beautiful and unique. A vast number of hobbyists also make some money through their cards. Due to their very creative nature the possibilities for exhibiting the cards are varied and a quick search of craft sites and magazines will reveal some great homemade ideas - whilst others opt for purchasing greeting card display stands. New crafters often look for advice on how best to display their cards:
1 - Save time by keeping your stock sorted by theme. Many people browse and buy cards they like for later, but many are also after cards for specific occasions and you can point them immediately to those that they are interested in.
2 - Protecting your stock will ensure it remains clean and sellable. A quick search of the internet will reveal suitable products available from most craft sites.
3 - Are you promoting a new design? Make those cards your focal point to direct your customers' attention there first. Are you going to offer a discount on those cards to help promote your new range - make sure it is clear alongside the promotion.
4 - Tiered stands or counter spinners are great for maximising the visibility and quantity of cards in a small space, whether that is a table top at a craft fair or a counter top in a local outlet. Compact floor spinners offer more display pockets and fit into the tightest spaces. Most can be fitted with header boards promoting your business name or web site. Clear acrylic stands are great for full face visibility or displaying one or two promotional cards. A business card holder or leaflet display placed within easy reach of customers is a good marketing tool.
5 - Keep things well stocked but not cluttered - you can always replace cards as they sell. Check that the layout is visually appealing and don't forget you need a well lit area with plenty of room for customers.
Finally, view everything through the eye of the purchaser, visualize yourself in a card shop making a purchase and make any changes necessary to optimise the impact of your greeting card display stands. The more effort you put into getting the display right the better results you will see.
