subject: A Great Business Card Design Matters [print this page] Marketing can be a complicated process, if you dont know the tricks to making the entire process quicker and easier. For many businesses, marketing is the most expensive process of running a business. Marketing actually requires drawing in new customers and facilitating the transfer of goods and services in exchange for money. Ideally, the main goal of marketing is to find a need, fill it, and carry on a mutual relationship with customers.
The key to effective marketing is doing what works for your business and avoiding what doesnt. It is actually that simple. With marketing one of the most important aspects of running a business, the more crucial it is to carry out a successful marketing campaign. Your marketing plan should be a mix of different marketing strategy and should not focus on just one technique. But among the techniques available, one tool that should be present in your business is the business cards. These simple cards are indispensable in every business as they serve as the first contact you make with your prospects. So, as much as possible your business card has to give you a good and lasting impression.
To ensure you create a successful and well designed card, consider the following pointers:
The design and layout of your card. The actual design of your business card should have the wow factor that will distinguish you from your competition. It should give your card a remarkable and memorable impression of you and your business. Likewise, it should be organized, easily readable, and uncluttered. You can use both sides of the card to print information. Its actually false economy to waste the space in your card.
Pick out the right colors. Mostly, cards are printed in black ink on a white paper or card stock. Putting in some color is a simple way to add impact to the card. Remember the psychology of color? Basically, warm colors such as red and orange convey passion, strength, and power, while cool colors such as blue and green represent money, growth, richness, and sensitivity.
Widen your reach. If, for instance, you are dealing with online customers, why not consider including your business card with every shipment. Similarly, when paying bills, consider including your card inside the envelope. After all, it wont hurt to do so. This will help you expand your market reach. If you want a wider exposure, you can also consider pinning your cards on bulletin boards where your target customers are likely to see your card.
Make use of every space. A strategy you can use to ensure that people will keep your card is to give your card a purpose. Be sure to make use of the back side of your business card templates. A simple added value at the back can go a long way. You can add features like a calendar, list of your top products, and even a map to your store. Make the information clear and legible to guarantee that your prospects keep your card and arrive at your doorstep.
Proofread before printing. The printing company is not basically responsible for figuring out mistakes in your card. So, dont forget to review your card before final printing. If possible, ask a friend to check the card for you as you might have overlooked some errors in your design.
