subject: Why Use Social Media? [print this page] Why Use Social Media? Why Use Social Media?
Facebook, Twitter, MySpace, Bebo etcetera, etcetera - there is no denying that most of us now have an online profile and keep in touch with the majority of our acquaintances online. The internet has found itself a new use, rather than the usual illegal downloads and less than trustworthy products on eBay, most of us find our internet browser is our new local pub! (Although drinking and browsing the web is not condoned!)
When I was researching just how big social media sites have got I found two scary facts - Facebook had over 100 million profiles in less than 9 months and if Facebook were a country it would be the 4th largest! So what does this mean for the world of business? Well to cut to long story short the days of online advertising banners and spammy images is on the decline, social media provides business with a targeted source of advertising and the ability to communicate with your customers instantly 24/7. Oh and another major factor it's free!
Currently many businesses are recovering from the affects of the recession and business need to start promoting themselves again; I predict that this year will see the revolution of social media for website owners. Many websites and business owners invest in SEO and PPC advertising the former can take a long time for results to be delivered and the latter can prove very expensive depending on your market. The advantage of social media is results can be instant get yourself a profile set up make some friends share the love and already you'll be getting visitors to your website!
Now with all these users and the popularity of social media for business use will inevitably bring about increased competition to entice these users to 'become your friend or fan' on Facebook and 'follow you' on twitter. So this is where people like me come in, the crazy online marketing geeks that spend far too much time interacting on social media sites, ensuring your business profile stands out and drive those all important customers to your website. This is by no means rocket science and with a little dedication something that the regular business owner can easily come to grips with and should!
So all in all to answer the burning question of website owners 'is social media worth the hassle?' yes it is and you should not delay in getting on the bandwagon, before like everything else it becomes saturated with spam!
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