subject: How to Promote Your MLM Business on Social Media Without Making Fatal Mistakes [print this page] How to Promote Your MLM Business on Social Media Without Making Fatal Mistakes
Social Media marketing strategies on social networks like My Space, Facebook, and Twitter, are excellent mediums to get leads for your MLM or home business opportunity.
Social Networks are free and there is many of traffic that is generated day after day on those sites this is why they are such a strong tool for your opportunity.
However most marketers make serious blunders on these sites resulting in failing to generate leads since they don't know how to advertise on social networks properly as a result are viewed s nothing more then spammers.
You have to apprehend when marketing Social Media is that people on these sites are sensitive when they feel that all you are trying to do is get your hand in their pocket by joining your MLM opportunity.
Facebook, MySpace and Twitter are not for marketing business opportunities and company products, it's where you market through attraction to grow your brand, to market yourself. It is where you develop relations with people and in no way push your business opportunity on everyone you become friends with if they request it. Even then it must be referenced in a causally just to produce more curiosity where they solicit for a link to your site and place their name on your list.
How should you promote your business if you can't do it on Social Media?
The response to this is what your blogs is for. A place where you should have useful information that will appeal to people that click on your website links. Its unwise to send people directly from Twitter of Facebook to your company's replicated site. Drive them to your blogs or YouTube channel. On those websites you can have links to your opportunity capture page.
One more thing to consider on social media, is that the best strategy is to market yourself as a leader in the industry. People on social networks are concerned with your MLM company, most of the people on those sites have their own MLM they are struggling to sponsor into. You should strive to stand away from the noise as a person of interest that has values to offer not just another internet marketer that is looking to get his hand in their wallet.
Bear in mind that people join you not the business, the opportunity is just an way to make money. Blunt promoting your business opportunity doesn't work on your friends and family, why would you imagine it would work on total strangers. People join people they like, this is exactly the reason, when it comes to social media marketing you should concentrate on creating relationships,
If you want to promote your MLM upfront do it in the classifieds where people are searching for MLM opportunities. This is expected on these sites and that's what people are searching for, but not on Twitter or Facebook. Blatantly marketing your business by tweeting and posting on friends wall to join you are doing nothing more then spamming and lose your connections, that is a price you don't want to pay because these are powerful lead generation tools if you do it right.
Social media marketing is about driving traffic to your blog or YouTube channel where they can find valuable information about marketing or prospecting making sure to have a powerful call to action telling your visitors what you want them to do. That's how you market yourself and grow your brand, resulting in people being attracted to you because you have the answer to their struggles and then want to do what you do.
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