subject: The Defining Key To Using And Exploiting An Online Marketing Company [print this page] The Defining Key To Using And Exploiting An Online Marketing Company
Hands up if you know the single most frequent road block to profit for any small business.
Which causes buckets of unclaimed cash to be left gathering dust because of this deficiency?
Think you've got it?
Of all the skills you can get away without knowing, marketing is one vital skill you never want to abdicate responsibility for.
Any internet marketing company would be over joyed to add you to their list of clients. And in the initial brief they'll agree to everything you ask for because they want to reassure you they are the people for you.
And no matter how good they are, here's the real kicker...
...there isn't a consultancy anywhere which can become your complete 100% marketing and sales department.
This is the area you want to become your own guru in. Without marketing you have no business.
Marketing is where you create a unique edge. It's where you find your unique edge to raise you above the clutter and put your message in front of you perfect prospects.
Traditional marketing relies on shouting loud enough across a wide enough area, often enough, to hopefully catch your potential prospects attention.
Online marketing is sniper accurate, deliver the message you want, to the precise group of people you want, only at the time they are there to see, hear it and respond to it.
Which is a major advantage to online marketing.
And not knowing how to do that is also the biggest profit draining choke hold in any business. Know online marketing, know profit. And you can read that both ways.
Consider it this way. Are you being smart leaving the profitability of your company to someone else?
To an outside internet marketing company?
Are they ever likely to place your business above their own?
And so what's the solution?
Would it be smart to just ignore online marketing consultants?
Use them for leverage to accelerate your own education. So rather than just a consultant they act as a mentor too.
Your goal should be to reach a point where you no longer need them. And ideally where you go beyond them in skill, knowledge and creatively combining the online technology with your understanding of your clients.
Plus there is another piece of the marketing jigsaw which is critical to online marketing today.
And that's social psychology.
Social psychology is why facebook and other social networks took off.
When ever anyone makes a buying decision, there is an underlying emotional driver.
Understanding this motivation so you can deliberately use it, is where social psychology comes into play.
Combined with the technology of the internet and you have an immensely powerful marketing tool.
It's like direct marketing on every form of steroids ever invented.
Your greatest investment in an online marketing company is mastering the skills and strategies for yourself.
