subject: How Being a Part of Advanced Technology Online May Help Your Business [print this page] How Being a Part of Advanced Technology Online May Help Your Business
The advances in technology continue to change how not only people communicate today but also how companies and businesses communicate in addition to using electronic media marketing in many instances. This article will discuss the various ways some businesses are marketing themselves and keeping in touch with not only their clients but their customers too. One example is an artist that uses the internet to market his promotional photography business. Another one is how the CEO of a Fortune 500 company uses Twitter to make him seem more in touch with the younger generations.
The first way many people are using technology to communicate and to be up to date as other businesses is through the social network sites. These websites like Facebook have helped many businesses to increase their awareness about what they do by having a page. For example, Brad Ring, the owner of Brew your Own and Winemaker magazines has joined the site and sends out updates on things going on with his magazines to people that have become a friend of his businesses. There are thousands of people on Facebook and all of them having varying interests so if a business can put their page out there, they may indeed get some new customers or clients.
The newest social network site is a much shorter version of Facebook and that is gaining in enormous popularity is Twitter. Twitter does not include a whole page of information, photos etc like Facebook but allows the person that has it to give brief updates any time they would like. People enjoy following the updates made by their favorite celebrities as well as maybe being informed on the latest business ideas by a Fortune 500 CEO. This too, is a great marketing tool for a business owner to be a part of. If you want to have a successful business, you have to stay current with all of the technology that is changing rapidly around us.
Another way to be current as far as technology goes is to get your own website if you do not have one already. Many businesses that have existed for a long time or have been around for many generations do not understand the need to have a website. When someone is in a need a particular service whether it is a dog groomer or a bakery that makes wedding cakes, most people go to the internet to search for the one nearest to their home. Very few people these days, go to the old yellow pages of the phone book to find a business. If you do not have a website, then you are losing valuable customers that use the computer as their primary source of information.
If you are not current on the media trends and technology you can take a course at a local community college or simply have a younger person help you out as they are all aware of what technology is current today and what media outlets would be smart
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