subject: Marketing: It's Importance and Reliance by:Jane Summers [print this page] If you have a plan to get a product into market and to get good sales of the same, then you must be knowing that the most important and the throat-cutting requirement is marketing the product. This process has to be done in such a way that you incur least and profit most. That is an altogether an extremely difficult task. Let us understand why.
During 1950's monopoly ruled the market. So if you have a unique product then you are a world leader in the industry. That is because only a few industries, at that point of time, could invest in research and development (R&D) process and get a new product invented for the company to sell. So monopoly ruled the market during that period.
1970's were considered to be a market for those who could provide additional services once the product was sold. The reason is obvious. Technology advanced and now many small and medium scale industries could invest in Research and Development. So to gain advantage over the competitors, something more was required to be given to the customers.
1980's is the period where market was ruled by companies that could provide the solutions at a cheaper rate. As the period of 1970's had shown that additional features could be implemented, now they were required to be implemented at a rather cheaper rate. So the lead in the market was in favour of cheaper product providers.
2000's decade has shown that the only those companies could 'Survive', which had the least production and marketing time span. The market of this period is governed by the customer's demand and so those companies had a lead which products that took less time to reach the market from the R&D Lab. Thus marketing has established itself as an inevitable element of the company's success and its survival in the market as a competitor.
So it is crystal clear a fact that you have to invest maximum resources in getting the best marketing solution. Else your company will be a memory of past soon. Therefore, one of the most important facts that you need to take a serious note of, is Selection of a successful and reliable marketing agency. If you take this lightly, you are history and if you take the necessary actions you are the future!
The basic structure that a good marketing agency should be able to provide is as follows:
1. Strategic Planning
2. eMarketing Strategy
3. Cross-Channel Promotion
4. Website Promotion
5. Welcome Services.
And there are very few companies that currently provide these solutions. One of those few companies is Pathmaker Marketing LLC. They have got excellent service, decent success, aggressive strategies, wonderful time-tested experience and lot more.
They have always been working with one ethic: Quality Cannot Be Compromised. The technical services have a decent explanation on their site and they also provide you with phone support. One another point that cannot be overlooked is that they are extremely affordable and reasonable with their prices.
About the author
If you think you are serious about your product and your company's future, you should be serious about http://www.pathmakermarketing.com. It is their commitment to provide you the best you can ever have in your specified budget.
