subject: Severe decline in sales of HD DVD backgammon started selling soybean milk machine [print this page] Severe decline in sales of HD DVD backgammon started selling soybean milk machine
Into October, Backgammon Soymilk , Cooker And Electric pressure cooker Ad frequently seen in major media, the industry can not help but question carefully: "Backgammon also do Soymilk? Their own R & D, or subcontractors engaged." Held in two days at the eleventh call Bo, step step high soybean milk machine, induction cooker for the first time exhibitors.
Exhibition site, backgammon Sell Staff confirmed to reporters, backgammon is really heavily hit attack life small household electrical appliances market. HD DVD Sales of the sharp decline of the year 10 years ago by Jet Li DVD product advertising endorsements known backgammon, backgammon and sales of DVD products also will gradually increase.
According to reports, product sales in 2007 reached BBK DVD Dengfeng, breaking 30 million units. After years of grinding brand, in 2002, Guangdong BBK Electronics Co., Ltd. registered "backgammon" as "China Famous Brand", and this is the first own-brand enterprises in Dongguan named "China Famous Brand." The head of Duan Yongping backgammon for many years appeared in the Hurun standings, and top hits, the total assets of 3 billion yuan this year to rank 340, assets shrunk 500 million compared with 2008. DVD industry dynamics from the international point of view, early last year, Toshiba announced that it would completely withdraw from HD DVD business, this also means that Japan Sony Blu-ray format backed companies in the next-generation DVD technology standards to win the competition. In addition, as the U.S. subprime mortgage crisis, the international consumer electronics sales overall fell. Integrated by industry factors, high-definition DVD as the main product backgammon inevitably be affected. Electric Fair yesterday, despite the backgammon carefully framed the booths, but Chang did not attend the headquarters staff, field staff are backgammon in Dongguan, Direct sales agent employees, according to the name of the king name sales personnel, from DVD sales peaked in 2007, followed by a marked decline will occur in 2008, sold 15 million units, sales this year is greatly diminished, the first 9 months only 4 million units sold. It is reported that since last year, BBK AV Products Division staff have also been cut, and earlier this year set up a live electrical division. Two years ago, began the development of life small appliances The working personnel, backgammon back in Dec. 2007? Dec. 2008 specializing in home appliances, the main products are soybean milk, three kinds of induction cooker and electric cooker.
Through short-term test industry, this year April 23, the appliance to the market, starting in June this year, supermarket sales in Dongguan Goodwin, soybean milk machine started selling in September, October launch these products in the CCTV advertising. "But now no products available electric pressure cooker, first hit advertising propaganda." "Backgammon is positioning high-end product line." Salesman surnamed Wang said. Pink exterior, closed the design, even slightly bulky body, not the light and transparency are Soymilk visual operation, but the Home backgammon Soymilk pricing of similar products in the upper level.
Why live electrical competitive market? According to sales personnel, domestic living in 2007 amounted to 100 billion yuan consumer electronics market, for every 100 households in a foreign country to have a life of 30-40 sets of small appliances, and the Chinese foreign ownership is only 1 / 10. Showing that small household appliance market has great potential. It is reported that many products currently backgammon Music Mobile Is the most profitable, audio-visual products to make money, sales of HD DVD products serious decline, while sales of traditional fixed-line products has been stable. HD DVD product sales forced a sharp contraction of small household appliances backgammon transition, but also the industry that understand, why do not technological innovation, transition, optoelectronics, do try to move Blu-ray DVD? With Toshiba to abandon HD DVD business, Blu-ray DVD technology will become the dominant force in the industry. The advantage of Blu-ray DVD capacity, single disc capacity up to 50G.
