subject: Everything There Is To Know About Ugg Boots Sale [print this page] However, since 2003 the boot has become very fashionable in America because of the marketing of the product by an American Company called Ugg Australia (a section of the Deckers Outdoor Corporation). The Ugg Australia Brand was created by Brian Smith who began importing to the USA in the late 1970's. He then sold the company to Deckers Outdoors in 1995. Actresses such as Kate Hudson (pictured wearing them on a poster for Raising Helen in 2004) and Sienna Miller seem to have increased their popularity. This style of footwear has now become a major product in most major department stores and shoes stores across the globe. Certainly some of the more popular brands available are the Emu, Koolaburra, UGG and Warmbat.
However, in Canada it was found that the Ugg boot has become extremely popular with girls at many of the Universities in Ontario as well as on many US campuses.
Although these boots are available worldwide generally in sizes that fit both men and women, and the styles available are pretty much identical it seems more women than men are currently wearing them, especially in the US. Because of this colours such as lavender, pink and pastels have been introduced which specially target the female market.
However, there have been a number of issues that have arisen over the trademark of the Ugg Boot and for some time the trademark "ugh-boot" was owned by the Deckers Outdoor Corporation in Australia and because of their also holding additional international trademarks relating to the product they were able to limit the term's use in Australia and because of this they were able to successful sue other Ugg Importers (Koolaburra most notably) for using the term.
