subject: Suning Appliance Successfully Build China's First Shopping District Flagship Group - Suning [print this page] Recently, general manager of Suning management center in Guangzhou Zhou Xiao Zhang told the media that: Grandview Plaza, located east of the digital living Shoppes Hexion Sports Road Guangzhou Suning stores opened this month to improve the Tianhe business district in the four Su Ning flagship layout.
Suning respect that as a "high priced" sports East shop, after opening a single store sales expected to reach 1.2 billion yuan, and Guangzhou, with the store Suning will also be a great "help" occupation Guangzhou appliances at least 80% of market share.
Guangdong will reach 120 stores As of July, a large area of the chain stores in Guangzhou the number of up to 41, the task has been completed throughout the year to 80% of the new shop, opened in Guangzhou area Chebei new stores, Dongpu shops, flowers shops, Luoxi Metro stores, and six old shop upgrades, coupled with the forthcoming opening of sports shop in East Road, Guangzhou, the number of urban areas will reach 25-store chain sales network covering nearly the entire urban area. In addition, the first half of the Guangzhou region and further strengthen secondary and tertiary markets remote expansion, Foshan region has two new shop, Zhongshan and Zhuhai have a new shop, opened two new Jiangmen.
Zhou Xiao Zhang said, in the second half, Suning will have at least six new stores opening, while upgrading many older stores. In the second half, Suning will have also entered Guangdong Zhanjiang, Haikou and other cities in Guangdong, Guangxi and Hainan will be three, Suning stores to reach 120.
Main attack style of digital electronic products
It is understood that opened shop in East Suning sports east of Grandview Plaza Building, Hexion Rising digital life Shoppes 1 to 4 layers, with a total business area of more than 10,000 square meters. Hexion digital life Shoppes at Grandview Plaza, Tianhe City Department Stores business district composed of the traditional department stores, while in South China's largest western-digital stores across East across sports.
It is reported that the main attack Suning Sports East store consumer electronics products. According to data provided in Yee, the Chinese appliance market capacity in 2006 about 650 billion yuan, of which mobile phones accounted 24.1%, IT products accounting for 15.1%, total annual consumer electronics market capacity in about 260 billion yuan about demand growth every year no less than 20%. From 2007 to 2010, China will become world's second largest after the U.S. computer market, the popularity of digital products will further increase, China will become the global sales of digital DV and digital DC main growth points. As the largest U.S. consumer electronics retailer, BestBuy2006 achieved 36 billion U.S. dollars in sales, product structure, the proportion of consumer electronics for more than 80%.
Zhou Xiao Zhang said that in the traditional home appliance shopping, the consumer electronics products, the total sample only a mall about 20% of sample products, the Sports Road store, consumer electronic products, the sample will reach 40% more comprehensively enhance communications, IT, digital products such as shares, color TV, air conditioning, refrigerators, washing machines and other traditional household appliances will also introduce more new products of high technology, fine.
Penetrate to the human operator details
Learned that the "experiential" shopping is a sport Suning Another feature of the East branch, advocated a "customer-centric" business model. East store in addition to their physical store sales, but also the needs of consumers according to a number of personalized services. Such as the sale of fully open, allowing customers easy access to each product; each floor has a dedicated customer lounge areas; and is equipped with MP3, ringtone download, cell phone charging zone, and China Mobile set up specifically to provide the Office of service; digital printing area make trial cameras, camera phones, washing out the first time customers own photos.
The same time, Suning unified decoration pattern also reflects the "customer-centered" principle. To light, for example, general shopping lighting at 400 ~ 500 lumens, while the Su Ning Road store with 1200 lumens sports. Company's size according to the characteristics of East Asia, according to the best view 1.2m ~ 1.4m high degree of design shelf height; the channel width, the full account of the size distribution of the flow of people and comfort and all major channels of different width, width of 1.2 ~ between 3 meters and so on.
