subject: Shoe "anti-foundry", The Road Is Long Come [print this page] Many media "anti-foundry" is constantly repeated noisy event. One titled "Made in China into the" anti-foundry "Time" news, even Sina, Netease and other online media reproduced hundreds of times, the media and even more loudly declared: "Three years of east, west three years, We used the European GUCCI Sunglasses brand OEM, and now they give us OEM "... ... Are the Chinese manufacturing sector," anti-foundry era "really has come out? Xiao Bian do not think so, carefully read the various media reports, found that anti-called "anti-foundry" is just a misunderstanding, or more like a deluded, self comfort.
Li Weide Aokang million acquisition of the Italian brand ownership of trademarks and patents in Greater China, international headquarters in Italy, R & D and procurement centers, Wan Li Weide two major centers for the necessary equipment, production staff and technical guidance, O'Connell design, procurement staff, the cooperation to complete prototype design, production, and mass Air Max 2009 production is on the domestic production base. Guangzhou Tian Chong shoes, 2008 Patricia brands with the Spanish set up a company in Beijing, day record holding 75%. Patricia Brand will be in China for 30 years to the day of the brand franchise record company operations.
Na Aokang, this is just a few days ago created a hubbub of "international brand acquisitions," one example. The days of creating the footwear industry, more similar to the agency, only the Chinese market, the right to operate for 30 years, 30 years later, but "someone else raised the children." And careful people will see there is a common ground between the two, that is: the Chinese market. O'Connell and the days just creating shoes buy out the right to operate the Chinese market or brand trademark, patent ownership, and in the international market, still can not escape the "OEM" status. China is the world's largest footwear production base, an annual output of nearly 12 billion pairs of Air Max Shoes, representing the world's total footwear production 7 percent, but in the international market, China's footwear industry is still no international brands can be called a business . In recent years, with the "demographic dividend" decreased, and various intangible increased production costs, causing many to seek transformation of the footwear industry began to take the operation of the brand line. But this is only the beginning, the Chinese thousands of OEM, ODM OEM manufacturer, is not possible overnight, "Trees of pear blossoms." Shoe, when the advent of anti-foundry, and "road is long Come."
