subject: Taming The Communications Beast With Public Relations Software [print this page] Effective communication is vital for the success of any project and no one seems to understand this more clearly than the team at AIMediaComms.com. Their two public relations software programs, Newsflash and Spotlight, are creating quite a buzz in the media relations software world. Now anyone from a chief campaign manager, to the head of a sales and marketing campaign to a field journalist can make use of these innovative software programs to manage and disseminate information more efficiently and in a more organized manner.
COLLABORATE WITH NEWSFLASH
Newsflash, previously from Ether-ray, has long been the dominant player in the provision of on-demand, media relations management software to local councils and the NHS. However, the new and improved Newsflash extends beyond media relations to cover all facets of the communication functions, including campaign and project management, planning and marketing.
Newsflash encourages different departments to collaborate and maximizes the synergies between them, resulting in the delivery of cohesive and integrated communications. Through one application you can manage, schedule and monitor your proactive campaigns and projects. Media coverage and evaluation tools enable you to measure the impact of these programs, their key messages and corporate themes. Your activities inevitably lead to inbound enquiries and users are able to respond efficiently, effectively and consistently to these and deliver up to date statements to address evolving issues. All information is stored in a searchable, centralised archive, acting as your corporate memory - nothing is lost even if in-house personnel move on, or move to a different agency.
PUTTING THE SPOTLIGHT ON YOUR EFFORTS
Spotlight, previously from Solcara, is easy-to-use Media Relations Management software that helps organisations of all sizes across the public and private sectors build stronger relationships with the press, analysts and other key audiences.
This software program allows you to respond to the media with professionalism, speed and consistency thereby maintaining reputation. With everything accessible from one place, Spotlight unifies your team providing a single, 360 degree view of your media relations activities.
With the speed and diverse nature of todays media, Spotlight is an essential tool for managing both proactive and reactive media communications. When the spotlight is on your organization, the media relations team can quickly capture, create and distribute responses to queries, press releases, and briefing statements, AND monitor all coverage!
COMMUNICATIONS PROBLEM SOLVED
Now any project using AIMediaComms.com public relations software will be able to receive accurate feedback, get the benefit of consistent feedback, hasten the speed of communication across the board and keep records of communications with ease.
To learn more about the features and benefits of AIMediaComm.coms innovative public relations software programs, just visit them at www.aimediacomms.com
