subject: Eagle Force Refuting Rumors Of Loss Of High-end Strategy Has Yet To Test - Eagle, Gome, The New [print this page] Gome Electrical Appliance Chain Group's high-end brand??? Eagle Electric Appliance Executive Vice President Liu Fei told an interview with Shanghai Securities News said, will be issued next year, Eagle Electric power in South China, East China market, plans to front-line cities 30 chain stores. As for the loss of contraction Eagle front view, it is very angry Liu Fei, he told reporters: "In fact, our Beijing shop operations very well."
11 late after the establishment of the new GOME Group, Wong Kwong Yu has repeatedly stressed that the operation of multiple brands of unity and difference, high-end positioning of Eagle Electric customers will also be integrated, so to Eagle brand and business model can quickly Copy the national central city to consolidate its differentiated high-end brands.
This year, Eagle Electric Appliance stores have opened in Shenyang, Beijing store. Eagle Electric Appliance store in North Third Ring Road Beijing Madian commercial Wadi, as the strategic adjustment of the current Eagle Electric Appliance Beijing store is the first and the second assigned to the Gome Beijing branch, Eagle Electric Appliance in the future will focus on three business. By then, the store will also hang the "Eagle Electric", "Gome" two signs, each managed separately by the two companies.
Media reports attributed to the adjustment: the newly opened Beijing Madian store opening from the end of September has been at a loss. Liu Fei outrage of such an idea: the operations of our Beijing branch is very good. However, color TV, refrigerator and other traditional home appliances are very fierce competition indeed, we want to focus more attention to high-end area, and national scope of operations has distinguished the United States.
Eagle Electric Planning Department to introduce, Eagle Electric Madian store opening, monthly sales had reached more than 4000 million. Eagle Electric is the strategic adjustment of Madian store sales structure, distribution and business categories on display, the large flat-panel high-definition TV, home projectors, high standard home theater, smart home systems, electronic gifts, imported kitchen appliances, fashion 3C digital products for business focus on the development and introduction of Gome, the traditional home appliances business.
An appliance industry analyst Analysis: Eagle's "high-end strategy" theory understandable. Although Eagle is currently in a loss situation, but requested a business within a few months to achieve the desired profits is not realistic. Moreover, Eagle appliance stores "high-end strategy" has not taken the previous path. The business scope of the contract stores may be out of cost considerations Eagle, strategic fine-tuning.
Fly Liu told journalists, Eagle's expansion plans intact. Eagle will speed up store openings next year. According to different requirements in different regions, or choose an independent site opening, or the previous operating conditions independent of good Gome stores open up thousands of square meters of space, a "high-end difference" operation.
As for the Shanghai market, Gome's Shanghai branch chiefs Song Linlin told reporters, Eagle Electric has sent people to study in Shanghai several times. In Shanghai, Eagle will not choose the United States settled in the country store. Liu Fei told reporters, Eagle has selected a very good center of Shanghai section of the site selection exercise is also carried out very smoothly, basically finalized.
Liu Fei is very good in South China, East China cities, these first-line market: compared to northern cities, these two regional markets in the consumer concept of a more advanced, high-end consumer groups and more intensive, high-end appliances meet the Eagle location .
Liu Fei said, before the Eagle Electric Appliance and Gome Electrical Appliances Holdings common procurement system, Eagle Electric Appliance stores with the other two brands that many of the commodity category. Adjustments since the end of Eagle Electric will establish a fully independent procurement system to ensure the sale of high-end home appliances, office equipment and other goods are not found in Gome stores.
