subject: Win The Olympic Marketing - Olympic Marketing, Sports Shoes - Sports And Leisure Industry [print this page] 4-yearly Olympics Event coming up, and making determined efforts of many companies has been a long time are also figuring out how to maximize the benefits of Olympic marketing. Whether they are Olympic sponsors or suppliers, they are most concerned about is not limited to the Olympic Games itself, the queue off Olympic marketing gold, silver or bronze is the most critical.
After all, the Olympic marketing budget, but astronomical: the cheapest "Olympic supplier" have more than 16 million yuan, "the sole supplier" is 41 million yuan start, plus supporting Advertisement Input and channel inputs, the cost of the Olympic marketing almost always more than 100 million yuan.
Although for different purposes, most companies still vying to this queue.
Glory and dream Twists and turns of Beijing's bid, while in the remarkable, after the successful Olympic bid, many businesses already gearing up to become Olympic sponsors their doorstep. For the Chinese, the Olympics is not just a sporting event, or the glory and the dream of Chinese people, it is a manifestation of national strength and public participation process. Around the world enjoy the exciting sporting events, savor Olin Peak Spirit of the feast and a number of creative excellence, Package Excellent brand will always attract the audience's attention, time, fit the demands of the brand concept and vision is very easy to find and Consumption The best way to communicate.
For enterprises, able to see their business during the Olympic Games LOGO or advertisements displayed on the front of the world, it is tantamount to a great honor.
In fact, the reform and opening up the economy to take off soon after the birth of many excellent enterprises atmosphere, which in previous Olympic Games that brought on the Chinese written characters with Logo Brought to the world. 4 years once the Olympics is more like a business in the T station, various "models" Phi Hung Gualv after packaging, a new, enjoy showed off flavor.
Both the manufacturing enterprise, Service Provider, or Network Media companies have enjoy waving the Olympic brand, to bloom in the warm summer light out passionate.
The automotive industry as an example, as a top sponsor of 2008 Beijing Olympic Games and the only corporate sponsor of the car, Public Automotive Group will be provided during the Beijing Olympic Games 5000 work car, and this is only the public a means of marketing the Olympics. May 2008 ~ August, the public-sponsored "Olympic Torch Relay" will launch a marketing climax: when the Olympic torch will be distributed through the world's major cities, and then reached 113 Chinese cities of different sizes, Volkswagen will be full participation logistics work. There is no doubt that the opening of the Olympic marketing activities will be held on the eve of the brand to bring the public around the world, its long duration, affecting a wide range of characteristics of the brand will bring huge business reputation.
