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subject: Getting the most out of free-to-air digital TV [print this page]


Getting the most out of free-to-air digital TV

Even with most of the UK enjoying the benefits of digital television in 2010, there are still a number of preconceptions that can sometimes hold back the most resolute of terrestrial viewers from upgrading their service until the last minute.

Among the reasons cited are the cost of digital services and the need to pay for channels that viewers don't want, indicating that many people are still unaware of the huge number of free-to-air channels that are readily available to watch with a standard digital package, without having to subscribe to unwanted extras. These free-to-air channels cover a wide range of interests as well, as many old favourites.

Keeping up with the latest technology doesn't always have to mean splashing out, and when you shop around for digital TV you can find a wealth of free-to-air channels included as standard in digital packages, though bear in mind that some providers boast greater quantities than others.

We are fortunate in the UK to benefit from a greater variety of free-to-air channels than in more competitive markets such as the United States, and free-to-air packages can include all the terrestrial favourites such as BBC and ITV1 as well as their digital off-shoots, covering more specialised tastes. That doesn't mean digital customers should be complacent and settle for just any provider however, particularly as free Sky packages offer more than four times the number of free-to-air channels as some other providers, with more than 200 channels covering all the bases from news to lifestyle and music TV.

So, while viewers can save money by choosing a standard digital subscription, they should always investigate their options for adding entertainment packages as they see fit, which often come at minimal extra cost. Whether you're interested in sports, kids channels, movies or other areas among the multitude of options available, you're sure to find something to satisfy from a broad free-to-air range, but you can seek out even more personalised choices with a tailor-made package, enjoying the freedom to pick and choose areas of interest for yourself and the other people in your household.

With the internet playing an ever greater role in our lives, it can also present an economical choice to supplement your TV package with a broadband connection and even your phone line, making it easier to keep track of bills and allowing you to enjoy mutually beneficial offers when combining your services all in one place.




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