subject: Why Are Small Businesses Not Online? [print this page] Why Are Small Businesses Not Online? Why Are Small Businesses Not Online?
Lots of companies might be putting their future in jeopardy by not having an online presence or an up-to-date website. That's the view of RentASiteReseller.com Director, Scott Thompson, who believes that having a net presence is even more vital in these difficult economic times.
It's onerous to imagine running a business while not an online presence but astonishing as it may appear more than [*fr1] of little businesses in the UK do not have a website in line with a survey by website company Mr Site and payment service provider PayPal.
Cameron McLean, General Manager for PayPal's UK's merchant services says ".Not having a web site is like leaving your search front boarded up or refusing to inform customers something concerning the services you provide."
The problem that businesses face is that having a professionally designed and up-to-date web site is not an option. It's one of the essential tools to recession-proof a business as a result of, used correctly, a web site is an very cost-effective selling tool. Consumers expect business house owners to possess one.
There's a common misconception that just by having a website businesses will be inundated with new purchasers and business. If solely this was the case! A website has to be classed as a marketing tool to supplement on-going promoting campaigns. It's nice having a web site but promotions must be place in place to drive folks to it.
Advertising budgets can, but, be reduced substantially just by together with a web site address among the advert - just think how a lot of more data can be included within a website. Scale back the scale of the ad and direct potential clients to the content-packed website.
The advantages are obvious but why are business house owners pushing aside the all-important decision to commission a web site?
Scott most likely has the solution: "It maybe as a result of folks are scared off by the jargon or they've been dissatisfied in the past. Not all internet developers are the same. They have to understand that business homeowners do not need to listen to a techie talking about "servers, meta tags, PHP and mySQL. Website recommendation should be freely given and in a very language that is simply understood."
Internet developers must, thus, take some responsibility and supply reasonable, sensible and undemanding solutions to assist business house owners get online. Simply as necessary, internet developers should advise their clients that successful websites are kept up-to-date ideally on a monthly basis with new content, products and prices. This could be easily achieved by providing their clients with a content management system that should be just as user-friendly as making a Microsoft Word document. An easy to use content management system empowers business house owners to update their own websites whenever they wish and this, in turn, means that that costly web site updates will be a issue of the past.
As a result of the recent economy is presumably never coming back and with over ?50bn of business conducted on the internet per annum then it's crucial that business homeowners discover the benefits that a content packed up-to-date website can bring to their businesses.
