subject: Differential Advantage Of Domestic Refrigerator Market Brand-fat High-end Market Power - Appliance [print this page] " Bringing home appliances "" TM to "" Energy Waste Management "and other multiple policies favorable to high-end refrigerator market in Hunan has brought new business opportunities. Not long ago, the State Information Center released data show that consumption of high-end refrigerators will speed the process throughout 2009, including the door and the three more high-end refrigerator market is expected to reach 3.7 million units sold, up 30%; In addition, high-end refrigerators domestic consumption mainly in secondary market, accounting for the total
Sell 91% of the amount which the new flight, Haier, Yung-Sheng, Meiling, beauty brands such as domestic refrigerators in Hunan, high-end market in particular.
Good driving consumption in multiple Pattern from the market point of view,
Sanyang , Whirlpool, LG, Samsung and other foreign brands in the pattern of exclusive high-end market suffered heavy losses: In the first two quarters, domestic brand market share in high-end refrigerators reached an unprecedented 44%, greatly boosted the confidence of domestic brands.
Cheng Yu Tung Vice President electrical Tenda that domestic brands in the high-end market, a meteoric rise, first of all thanks to the upgrading needs of the consumer market?? With the improvement of housing conditions of urban residents and the spending power of the upgraded high-end refrigerator consumer demand has been rapid release.
The other hand, the relevant state departments in Beijing, Shanghai, Changsha and other nine provinces and municipalities to carry out the appliance "TM" pilot, no doubt will be driving sales of high-end refrigerators new engine. This means opening the door, three, high-end multi-door refrigerators will usher in opportunity for upgrading, the market power once released, will comprehensively improve the market share of high-end refrigerators.
At the same time, the implementation of home appliances to the countryside policies also greatly stimulated the consumption of refrigerators in the rural market. According to statistical data of Hunan Provincial Department of Commerce, the province has made positive progress in the countryside home appliances, products and subsidies paid sales volume ranked fourth in the country for two consecutive months, launched the second batch of home appliances to the countryside in the province in the first place . According to statistics, as of June 23, the province has sold 613,000 units bringing home appliances products, sales amounted to 1.06 billion, paid subsidies to 69.16 million yuan.
Industry experts point out that with the new flight, the United States, the Haier brand in the domestic production capacity expansion, product innovation, brand integration and so relentless efforts, the overall competitiveness of domestic brands has been strengthened, which is at the high end market to domestic brands rapid "root" of the root causes. Right now, the new flight, Haier, Midea, Meiling and other enterprises in the high-end market, foreign brands have launched to impact. New Flying Pan-liter refrigerator Hunan manager on high-end market confidence, "and strive to occupy the market in high-end refrigerators more than 22% market share."
Forging core strength differentiation "In the past a single type of high-end refrigerators, appearance dull, the design is a general lack of new ideas, and the current pursuit of fashion consumers, aesthetic design and convenience, such as diversification requirements do not match, which to some extent suppressed demand for high-end refrigerators. "Hunan
GOME Electrical Appliances Planning Manager Huang gave away the ills of domestic refrigerators.
Domestic brand in the field of R & D and the high-end refrigerators
Marketing Promotion of strength for the product appearance, functional design, energy saving technology innovation and provided strong support and quality assurance. Flying respect the new series, Haierkasa Timor, the United States of
Van Tai Luo , Meiling Athena represented in design, color, function in a home-made high-end refrigerators by a growing number of cities in middle-class families of all ages.
Where stylish new Flying respected series, and the day consuming only 0.26 degrees; Haierkasa God in order to concentrate a large capacity, stainless steel, multi-door, drawer-style popular fashion design these elements to obtain the consumer sought after; and the United States Van Tai Lo refrigerator, refrigerator Zeyi innovative play the different colors of cards. Fully take into account the overall sense of design and ease of use, simple to maintain the European fashion design.
