subject: Internet Advertising Methods - Exp Vs Cheap [print this page] During the crisis in all Media advertising volume began to fall. Only internet advertising continues to gain momentum.
Internet access includes all types of media: print, radio and television. You can do so that you have heard about, saw the video or just read about your product or service.
Types of internet advertising - exp vs. cheap
Banner - a rectangular graphic. Is the most common marketing tool in the World Wide Web? The banner can contain any information or picture. It can also encompass a link to your website. It can be made of any size. Banners are published on websites. Subject site and your product as well as your target audience should be the same, but it is as well very expensive method of internet advertising.
In order to become an effective banner, you should pay attention to the site where it will be placed. Read his direction, compare the performance the audience. Keep in mind that many people enjoy reading blogs, a very cheap way to advertise your product or service.
Also, the banner must be visible: an interesting text, colors, located at the top of the page. At the same time it should not annoy the users of the Internet.
However, remember that 10% of world's population turned off the chart.
This is a relatively inexpensive way of advertising. But the banners on the main page of popular websites - it is very expensive. Small businesses will have to use a more modest web space.
Text ads - Published on the websites of several lines of right or left of the main text. Or is a whole article devoted to a company.
Videos - Expensive way of advertising. On the Internet, like television commercials are published. Many large companies use the Internet to a greater extent than the TV to host your videos. Also, videos may contain hidden advertising to be done so that there is a desire to send his friend put in his diary, comment, ie, works as a "virus". This form of online advertising is called - viral advertising.
To compare these types of internet advertising, you can see, that, it depends not so much on the price, it depends more of the quality and approach of the advertisement. For example, you can attract much more clients through blog (cheap way), if your blog will be interesting and attractive for readers, rather than with a very expensive method such as banner.
