subject: Familiarity brings about credibility [print this page] Familiarity brings about credibility Familiarity brings about credibility
This is a common phenomena that people will buy much more, and more often, from you if they've heard your name before. In marketing, familiarity certainly breeds credibility, providing what the public has heard is positive. If potential patients/clients are not familiar with you, put out the effort to connect yourself with things they're familiar with.
This means getting yourself out into your community and taking part in events. You should offer free health screenings or do free talks at local clubs, churches, schools, and the like. If your town houses a popular health spa, arrange to do cooperative marketing with the spa, make mutual referrals and hand out one another's discount coupons or brochures.
What's more, use credibility phrases in your marketing materials. They may sound a bit grandiose, however remember that if you do not tell potential patients/clients how good your credentials and services are, they will not know. So tell them subtly, and every chance that comes your way. It is not bragging it is marketing. And trust me, your competitors won't be holding back.
The trick here is to brag with class; you should be subtle. You should use professional marketing materials. You should create an image of excellence and desirability.
Take a look at these credibility-building phrases that you can add to your marketing plan /campaign:
20 years' experience
Specializing in
Board-certified
The doctor performs all procedures
9 out of 10 doctors recommend
I deliver 95% of my patients' babies
Preferred by surgeons everywhere
The dentist other dentists prefer
Pioneer of the (XYZ) procedure
It is vital to brag a little when you are trying to sell medical practice. Majority of potential patients/ clients prefer to deal with people they know they want to know something about you before they go ahead and buy. They'll be dissatisfied if you do not project an image of confidence, competence, compassion and pride.
