subject: "guess Guess" Projection Market In 2008 5 Large Guess - Household Projector, Dlp, [print this page] 2007 projection market is still the pack Central Plains, in the era of the Warring States Period. The market does not have a projector brand's market share to 20%, indicating that China's projector market is still immature. In 2007 the projector market, industry or education-oriented procurement, and gradually for the procurement end business, the family to open up new markets. As a professional product, the projector is being gradually into the home user, when the product technology is mature, the market will expand wider area.
The new year, new beginning, the farewell in 2007 a splendid chapter in the projection market, we look forward to ushering in a lot of 2008. In the new year, we should expect the number of wonderful! Here we all work together to guess the exciting market in 2008 projection.
NEC would not meet the strategic intent, "Cheng Hao new attraction" it?
2007 4 months, the projector market, there is a heavyweight event, NEC ended with the largest projector distributor?? Digital Projector products in up to 4 years of cooperation, and select the sub-projector Dealers experience far less code ECS hand of God. NEC move, some of the industry was not "understanding."
NEC and Digital China reason to break up the industry who think that because NEC Digital does not guarantee dominance. Although in October 2003, NEC and Digital China announced in the field of strategic cooperation projectors, NEC authorized distributor Digital China as China is responsible for promotion in the Chinese market and sales. Digital China has basically realized the NEC line from the second-tier brand to brand jump. As of 2005, NEC projectors domestic sales ranking up from No. 9 to 5, the successful promotion of domestic projector market, the first camp. However, Digital China is still in the projector product lines in multiple projection agency brand, Digital's business to have only the projector includes "Toshiba, Sharp, 3M, Epson, ViewSonic, Acer, love it," as well as its own brand Morningstar projector . Huge product line to make the most advantage of Digital resources can focus on the body in the NEC. On the other hand, as a gold dealer Toshiba, Toshiba projectors in the Digital product line in the "first" status can not be shaken, no doubt with the NEC's dream to become the first domestic tremendous conflict. Then in the spring of 2007, NEC in order to achieve their "ambition", select the hand with his partner of four years broke up Digital.
After a split, for Digital projection on the domestic market, NEC's contribution to the business, NEC also has its own evaluation: "Digital China to cooperate with us in time, indeed a great help to us, we would like to express thanks. " From this statement, we can analyze out that Digital China to help NEC achieved despite the accumulation of a certain market, but did not realize NEC Digital dream of the top three domestic projector market, and even the Mother of ambition.
Why Speaking after breaking up with Digital China, when the choice of ECS, NEC video products division Minister FAN Xin admitted that although the domestic market has occupied the top five positions, but global market share position for themselves in second, with century-old does not meet NEC, NEC's market, the ultimate goal is to "enter the top three, the first fight." NEC has so aggressively on words in will require that the NEC has a consistent channel strategy, and launched more closely. The original partners, can not guarantee key strategic position NEC, NEC therefore need to choose their own strategic objectives with the same partner.
Can clear out the analysis, NEC to break up with Digital China mainly because NEC Digital can not guarantee the dominant position, thus ensuring their own ambitions are fulfilled. Then its new partners to ensure the NEC ECS really dominant position, can help it achieve its ambitious goals?
NEC After careful consideration, choose the reason why ECS is to draw a strong distribution capabilities with ECS to help themselves to achieve higher goals. But as an old pair of projector do not have much experience in the operation of ECS, in cooperation with the NEC later, in 2007 did not achieve very good results. From Apr. to the present, NEC and ECS's hand is not brought tangible results, NEC procurement in the industry before and Digital China will be harvested, but this year it seemed very calm. In traditional education, so after purchasing the peak in early November, NEC suddenly shot XGA projector VT590 + case as long as 5,999 yuan, according to many in the industry say, NEC and ECS forced to rely on "price" of war to attract attention, to reduce inventory pressure.
So outside, NEC selection ECS ECS is a promising strategy to its core status to, but ECS is not in the projector may "hang" a few on the tree in the NEC. Thus, in 2007 a full line of SHARP conference, BenQ's new line of projectors at all to see ECS Technology (China) Co., Ltd. Peripherals Division Deputy General Manager Wang of the figure. ECS to know Zhe Wang is fully responsible for the projection business, he was the result of Sharp, BenQ's product launch is that BenQ and Sharp ECS is currently the main agents. We all know that BenQ and Sharp are the leading brand of domestic projection market, it can be said is NEC's major competitors. NEC ECS can tolerate it, "find another new attraction" you, therefore, have said that the professionals in, NEC Digital ruthless abandon, because hope the ECS can ensure their own dominance. But in fact, ECS is not the NEC as the sole opening in the projection area of chips, choose both BenQ and Sharp and NEC in the projector market is the main rival of the brand, this is undoubtedly an Aspect.
Some people have even predicted, NEC since abandoned because of his ambition to Digital, it does not rule out the NEC as the cooperation with the ECS did not meet their development goals, while once again to find another new partner. Therefore, whether the NEC in 2008 will really pulls a "partner" does? Let us wait and see!
