subject: Attaining Higher Ranking On Search Engines [print this page] Attaining Higher Ranking On Search Engines
Think of a search engine as an enormous library with books on every subject from woodworking to travel. For example, within travel, you will not only find a list of countries but also the best places to visit, places of interest for every destination, car rentals companies, cruise liners and hotels that suit every size budget from 5 Star to No Star. When a person planning a trip opens up a browser and types in his/her travel criteria and hits enter, the search engines scans the entire library and displays all relevant websites i.e. websites that contain the entered search words / keywords / key phrases. This means any hotel hoping to attain a higher ranking on a search engine needs to embed their hotel website with relevant keywords. There are two types of relevant keyword ? Direct and Indirect. Direct Keyword Relevancy refers to the hotel?s location, tariff, room images etc. while In-Direct Keyword Relevancy refers to local attractions, business requirements and other travel services etc. that a traveler might want. By incorporating both types of keywords to your website, you can draw two types of traffic to your website ? those who are searching by destination and those who are searching by attraction or service. Finding ?keywords? that are relevant and popular amongst searchers is simpler than you think. First, list all relevant words that you think a potential guest might use to search for a hotel in your destination. For example, if you are a 3 Star Beach Resort in Baga, Goa. You should identify many different variations that a searcher might use to locate a hotel in Goa such as ? Hotel + Goa, Resort + Goa, 3 Star + Beach + Resort, Resort + Baga + Goa, 3 Star + Resort + Goa etc. Second, find out what keywords your competitors are using. All you need to do is open up the competitor?s websites and let the home page download. Then, right click on the page and click on "View Source". This will reveal the entire HTML used to build the webpage, including all the keywords. Make a list of all relevant keywords. Please do not copy the entire code, as not all the keywords used will be relevant for your hotel. Third, there are numerous websites like Google Adwords, Yahoo and WordTracker, which will help you find relevant keywords and key phrases. All you need to do is register for an account and enter your website in the appropriate field, the tool will scan your website and based on your content it will display all relevant keywords and phrases. Once you have figured out which keywords / phrases are relevant, you need to incorporate them in your website content, in the meta-tags in the coding section of your web pages and include the keywords / phrases in the tag in an image and as anchor text link on the pages. In addition to these keyword and phrases incorporations, you can also get free traffic by article marketing, blogging, social marketing etc. Please keep in mind, that once you attain a higher page ranking, you need to work continuously to maintain your page ranking on search engines.
