subject: Get Noticed With Search Engine Optimization [print this page] Your site is up and running, you know it is important to build a list and to build a relationship with that list
But how do you develop that further to get more targeted leads? Try search engine optimization.
The internet is a brilliant place to spread the word about you and what your business does. Although, potentially, you have a worldwide market, the web has become a very crowded place and there may be hundreds of people offering a similar service as you. But it still is possible to gain prominence in your market and attract and enjoy increasing amounts of traffic to your site.
SEO can be one of the best and cheapest ways to get targeted traffic, and without traffic, your web presence is totally innafective.
With more advanced technology, more people are investing more time on the internet and social media. Searching for products, information, shopping and ordering online, means search engine optimization is an excellent way to draw people to your site.What is SEO?Keywords are common phrases that consumers type into sites like Google, Yahoo etc.to find information or products.
If you optimize your site around certain keywords, your page will show on these sites therefore attracting attention to your site.
Unfortunately, it is not quite as simple as that as results can mean many thousands or even millions of competing webpages. If you are not on the first two or three pages, then you probably will never get noticed.
How you optimize your keywords will depend on how much traffic you attract to your site.
If you have a niche that only attracts a small band of enthusiasts or you can add a twist to a more popular niche to make your service different from the mainstream, then you have a much better chance of getting towards the top of the search rankings.
Decide which keyword terms are the most effective for your site and use these sensibly on your site.
Research the main keywords for your niche, and define relevant keywords that you think people will research to find your products and services.
Get optimization advice on the necessary changes required to your webpages to get good rankings with the keywords you selected with your research.
Edit your webpages applying you optimization advice.
Let people out there know of your site by submitting your optimized pages to the major search engines and directories.
Keeping your site interesting and informative, with good quality, useful information added on a regular basis, can also attract the attention of the search engines, and people will keep coming back for more.
The more visible your site, the more targeted leads it will generate.
Good keyword usage will make your site more visible to consumers looking for what your business has to offer. If you constantly try to improve your keyword optimization, then your site will gradually attract more visitors, and remember, your site is on the internet 24/7 so it never rests, a well optimized interesting site has exposure to billions of people across the world, a constant advertisement for your business.
It is definately worth spending as much time as you can trying to master search engine optimization.
