subject: Growing Significance Of Social Media Marketing In Present Times [print this page] The present time entrepreneurs and companies have started understanding the need of bonding emotionally with their customers. With the help of Social marketing , companies have brought in human touch in the field of marketing. Social marketing focuses on the needs and desires of the target audience to supply them what they really seek. This involves extensive research work and evaluation of strategies and programs to keep them as close as possible to the audience aspirations. Social marketing tries to provide people what they want rather then forcing them to adopt what companies have to offer. In social marketing, companies focus on elements like the products and services offered product prices, and various ways of promoting it. These all are targeted as per the consumer needs.
Social media marketing works upon the principle of promotional mix and take into considerations tools like personal selling, public relations, merchandising, and sales promotion. In the concept of promotional mix, companies work with the approach that good product is not enough but its effective promotion and advertising is equally important. Thus, they adopt marketing strategies that are directed towards diverting the attention of customers to their products and services through some unique marketing strategies. In this, companies promote and advertise their products through various social networking sites and web systems where different people share their personal opinions, perspective, and perception. This helps companies to know what customers think about any product or service and then they draft their marketing strategies accordingly.
Social networking sites are the ones that bring together people carrying different interests, hobbies, views, and perspective at one place. Here these dissociated and variety of individuals forms themselves into groups of their interest ultimately teaming up with people that share the same perspective as theirs. Social networking sites have become a matter of attraction for many companies nowadays, as they look forward to it as a good advertising medium. Social networking has let the companies to reach out to a larger audience in lesser time and efforts. These sites facilitate a speedy communication process and any information spreads like fire through this effective networking medium. Thus, if any product or services advertised on these sites comes under the consideration of one person and he/she tends to like it then it gets popular all over the network very easily. They have also facilitated an easier and informal communication of companies with their audience eliminating other backdrops too of formal communication.
