subject: 4 Important Social Media Tips for Ecommerce Businesses [print this page] 4 Important Social Media Tips for Ecommerce Businesses
In our world nowadays, it is very obvious that social media plays an important part in influencing the thoughts of people especially the way they communicate, think, and interact in the future. But we may not be certain at all on how big the impact may be. But you must ride on the bandwagon as early as now if you intend to keep your business in a long term. Some of the social media websites that dominate the industry include Facebook, Twitter, and YouTube. But the number of these sites may increase in the future.Get started on these sites and develop a loyal following. Once the trend started, it will now be simpler to start onto the next one. Your ecommerce business only stands to benefit from it:1. Open a Facebook and Twitter AccountNo social media marketing initiative is complete without a Facebook and Twitter account. Web savvy individuals today have their own pages and opening an account gives them the chance to stay connected with you. Another notable site you should look into is LinkedIn; this is usually used by business professionals and may help build the credibility of your business if you show many connections.2. Be Brave in Your ExplorationThis advice can apply in many different situations. But in this case, we can let you choose the placement of buttons. Generally, ecommerce websites place share buttons/widgets to a familiar section throughout the website. For example, if it is found on the upper-right side on the landing page, you can be sure that it is in the same location on every page.There's certainly nothing wrong with that but you can actually go further. For instance, you can include the share button on a sales confirmation email, email template, and even on the order page. It is also greatly suggested to place it in your blog page.3. Gather DataHere, gathering data means knowing where web visitors are sharing your content/product/service. Integrating tools such as ShareThis and AddThis gives you an overview of the sharing behaviour of the audience. Likewise, free tools like Google Analytics also reveal a lot of information about your site and visitors.4. Upload PhotosIt's impossible to visit any blog about social networking without encountering advice about uploading videos. This is because it works. The importance of videos cannot really be emphasized further but just remember that people opts to see things in action than read through a long sales letter. While on this subject, also take note that adding videos on YouTube and other popular sharing sites can improve sales and boost revenue.
