subject: Ten New Approaches For Marketing a Small Business [print this page] Ten New Approaches For Marketing a Small Business
Want some fast, easy ideas for marketing a small business? Here's a killer list of offline marketing ideas that have been proven to work!
10 Offline Methods For Marketing A Small Business
Write personal thank you letters to every client or prospect you talk with each day.
Go to business networking meetings such as the Chamber of Commerce, BNI, Trade Groups, etc. Be a regular and be a leader for extra visibility and credibility.
Send out a postcard with a special offer for a consultation, discount, or bundled package.
Write articles for magazines, appear as a guest on radio shows, or send out a press release to local media sources.
Write a book and sell it or give it away to qualified prospects.
Give speeches. Polish your skills at Toastmasters and then offer lunch and learn programs to groups like Kiwanis, Rotary, and trade groups or professional associations.
Make a personal call to everyone you've done business with in the past year and see how they are doing personally and how you can help them and their business. Then ask for referrals.
Go door knocking or make cold calls to your target market.
Put up pull-tab fliers or leave business cards with local businesses.
Find out who has influence over your target market, or works with many of the same clients, but is not in a competing industry. Take these folks out to lunch and try to find out how you can share more business together. (Example: Dentist and Orthodontist and Oral Surgeon or Real Estate Agent, Mortgage Broker, Title Insurance Company.)
These ideas should get your thoughts cooking in some new directions.
It's easy for us to get stuck in a run doing the same old thing when it comes to marketing a small business. Sometimes doing the thing that makes you uncomfortable is the best way to break through some self-limiting barriers and get exposure to a whole new group of prospects and networking contacts.
Be creative and be consistent. Give any new marketing approach 6 months to test before you decide it's not working for you. Often, people need to have several exposures to your message before they decide they are interested in doing business with you.
Think these ideas were good... wait til you see my proven marketing campaigns - the actual mailers that small business people use to generate business and build relationships with their clients all year long.
