subject: A Content Marketing Strategy for Those Just Getting Started [print this page] A Content Marketing Strategy for Those Just Getting Started
The importance of articles in today's websites and internet based companies is immeasurable. With Content Marketing you allow your business to develop a presence. Writing articles might sound boring, but for many businesses today profits can be directly correlated to the effectiveness and quantity of articles related to that company. If you own a website, you should definitely consider using content marketing to your advantage. Your search engine rank is heavily effected by relevant information that links to your website, namely articles. Obviously, the higher your site is ranked, the more traffic you're going to get to it. When you start getting steady traffic, your opportunities for reinvesting in your business and potential for profit vastly increase. Packing your site with hundreds of articles won't necessarily make your website a success. Truly captivating articles leave the reader wanting to know more about what the author is doing. They would also be able to recommend your site to others.
Content Marketing is hugely effective when used in a fine-tuned way and with relevant keyword optimization.Populating your article with relevant keywords in the body and anchor text of links is essential for successful content marketing. Most people aren't actively searching for something in a search engine with the intent to buy something, especially for more general keywords.
It's essential that you use keywords heavily throughout your article, and make sure to link that article to your website. For example, if you maintain an auto parts site, you must be able to have articles about cars and their parts. There's lots of free tools around to help you decide what keywords are relevant to your website and what you should optimize for. Using keyword tools you can more effectively decide what words and phrases to hone in on.
