subject: Digital College Network announces the launch of DCNCareers [print this page] Digital College Network announces the launch of DCNCareers
Another college job board? Not hardly. Reaching the college market today requires more than a website and matching engine.
The campus bookstore network is the linchpin ofthe platform. 42-inch, web-enabled LCD screens with full audio and video are mounted near the point-of-sale in more than 700 college bookstores nationwide, allowing companies to reach the Gen Y students where they shop. According to the National Association of College Stores, the college bookstore is the No. 3 place to shop among college students, and 54 percent of college students report making a purchase at their college bookstore within the past 30 days.
The network broadcasts original content created by students and by professionals in six channels: Careers, Music, Lifestyle, Entertainment, Sports and All College. The wide range of content allowsDCN to engagetheir audience with relevant, interesting material that packages well with advertising geared to the 18-24 demographic.
The network then encourages students to opt intothe mobile platform, which can be used by Employers to broadcast job opportunities, announce career events, or gather data. Students are then directed to DCNCareers.com, which is exclusive to students that have a .edu email address to ensure a relevant audience. Students who are active jobseekers can searcha national database of internships, part-time and seasonal jobsbuttheir differentiator isexclusive on-campus reach. Social networking isalso amajor component of DCNCareers. Employers and Studentshave the unique ability to create profiles and interact witheach otherbeyond the resume and job posting. Another exclusive partnership also allows Employers to reach topNational Honor Societytalent and students with a 3.0 GPA and higher, which is unmatchedbytheir competitors.
Live Events bring excitement to the collegiate experience.They host tailgate tours, spring break parties, concerts, comedy contests and movie premieres. These custom events offer employers prime exposure and the opportunity to build excitement and awareness around their career opportunities through sponsorships and brand messaging.
DCNCareers providesemployers and students with theopportunityto connnectin the dynamic and engaging environment that is Digital College Network.
DCNCareers.com is scheduled to go live by December 15th, 2010. Spring Semester opportunities are available by contacing DCN at 678.494.5514 - space is limited, early booking discounts available. Visit http://www.DigitalCollegeNetwork.comfor more information.
