subject: Marketing with Video – Tips on Keyword Research [print this page] Marketing with Video Tips on Keyword Research
I believe you realize the importance of Video in marketing your Home Business.
You can use video very successfully to get to the front page of Google and generate free leads to your business.
Now, the trick is that your target audience need find it. This is where the KEYWORDS play an important role. When your prospect is searching for a solution, online and your video comes up there is very high probability that they click on your video. People gravitate towards watching a video than to read an article.
Ok, so how do you know what your target market is searching for? In order to find this you will need to do a bit of research to come up with appropriate keywords or Tags. (You Tag your video with key words)
There are many keyword research tools, some are completely free but others have free and paid versions. To start with the best keyword tool to use is the "Google Adwords Keyword Tool". It is free and it provide so much information that you can use to get to the front page of Google.
This is in fact is a no brainer because you are asking Google the keywords that people search on their own search engine. Of course they want to give the best information to help their advertisers, but the great thing is we can use the same tool to get the organic or free traffic to our sites.
Here are a few Tips that will help you:
Start with a SEED Key word. Say for example if you are selling Rabbit Hutches, Rabbit Hutch could be your seed keyword. When you start with the seed keyword, this tool will give you all the searches that are relating to that word. For ex: wooden rabbit hutch, outdoor rabbit hutch, rabbit hutch plans etc.
Take the phrase that you are interested in and go to Google to see how many competing web pages there are for the term.
If you have less than 300,000 web pages for that phrase, you will stand a good chance to rank high on the search engine. If you don't have any video on the first page for that particular keyword phrase, then you have great chance of ranking on the first page of Google.
Use the Keyword or the Keyword phrase on the title of the video
Use it on the description of the video.
Now you have learned a few tips on marketing with video using keyword research, what you need to do is to put this knowledge into ACTION. In business only thing that a matter is results and only way to get results is to take action consistently.
