subject: Dissemination Of New Media Content On The Process Model Of The Research - New Media, Content [print this page] With the new media diversity and pluralism of business and health, mass communication is necessary with the times. This mode of communication through new media analysis, media research business process reengineering in the mode of law, aimed at new media business platform construction, and explore the universal law of design to create the technical architecture of scientific thinking.
Key words the content of new media communication materials value chain BPR
Digital media since television, the "new media" is a today's fashion, followed by a growing number of new media business. These businesses do too new, neither theory for guiding the spread of the times, nor things around model of the mindset for reference, not to mention the model of universal technology platform, and so support the new media business technology platform both difficult to operate, but also difficult to apply. In this paper, Liaoning TV operation and construction of a new technology platform media business 5 years experience, from communication theory summed up the technology platform, the model of law, not only for the "new media Liaoning Integrated Services Platform" provides the design basis for the future new media in business development and laid a theoretical and practical basis. What is new media
Into the 21st century, with the rapid development of IT technology, information industry, dramatic expansion of production capacity, the energy caused by the proliferation of new media, Shing Chuen birth. The new media also counterproductive in the information industry, and its continued growth into the accelerant. When the information industry since closed ecosystem, business and promote the traditional imbalance in capacity and incremental business transformation, resulting in endless succession of new information services there.
Statistics of this mutation, large amounts of data that it contains the largest amount of information from digital media, digital media content associated with these system services are collectively referred to as new media business, which includes television media (digital TV, mobile TV, IPTV ), online media (website, network television), broadcast media (digital audio broadcasting), print media (electronic publication) and other sub-items of business. Those who started peeling from the source of information redundancy, in a letter to identify places in the middle of the convergence of media, by means of digital language, the uncertainty information in the letter from the accommodation needs of rapidly into the subjective content, and resides in various forms mode of transmission and business services, and they were called new media.
Concept of new media on traditional media symmetry. It increases the mass communication of the "long tail", the long tail of not only the content of the value of public concern and media quality product to the public divided, and escape from the "required reading" and tend to "favor." Technical support in IT, new media by means of network technology and retrieval technology, in particular source and the destination system generated information aggregation role of the "must-read" and "favor" of unity, than the traditional media more targeted means of communication, to achieve real-time and quasi real-time interactive services.
Known as the "fourth media" internet media although the amount of information the media ranks the first, but by the bandwidth bottleneck effects, it can not express the content of television visual image information, even if it as a "multi-media TV" still difficult to achieve as traditional media like television visual effects. Along with its application of the terminal is a computer, the computer penetration rate among the people is far less than TV (basically 1:4). So, the new media, especially digital TV transmission media can cover the print media and online media in its entirety.
