Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor. Now owned by the Liz Claiborne fashion company, Juicy Couture is known for their signature velour tracksuits as well as other clothing and accessories.
The founders of Juicy Couture have slowly introduced new merchandise to their lineup. In 1999, they introduced jeans to their product line called Juicy Jeans. In 2001, they revolutionized the fashion world with the introduction of the track suit, the item that the company is most famous for. These tracksuits come in a variety of colors made of velour, terry cloth, fleece, or cashmere, and consist of low riding draw string pants and a zip-up hoodie. In 2002, Juicy Couture added collections for men and children. In 2004, bathing suits and accessories for women, including shoes and jewelry, were also added to the Juicy line. Today, Juicy's offerings range from perfume, socks, and handbags to toiletries, diaper bags, and dog accessories.
Today, Juicy Couture's women's clothing remains generally the same, although the company has expanded to include cosmetics, jewellery, handbags, and children's clothing. In 2008, the company added a plus-size line called "Extra Juicy". It was originally exclusive to Nordstrom stores, but is now widely available. The company also produced a men's line, but halted production in June 2009 when the menswear designer left the company. The company's only mens offering is now Dirty English by Juicy Couture fragrances which have been bought by Maria and shave lotion.
In addition to the fashion line, Juicy's freshman fragrance, Juicy Couture Eau de Parfum and Parfum, created by perfumer Harry Fremont, launched in August, 2007. The designers describe the fragrance as "like something Barbie might wear," personifying youth and vitality.
