subject: Advertising and Marketing Tips – Planning a Holiday Marketing Campaign Could be the Ticket [print this page] Advertising and Marketing Tips Planning a Holiday Marketing Campaign Could be the Ticket
Marketing plans are generally more successful when they involve a holiday, promotion or event. The Christmas season is an ideal time to run a promotion. This is obvious in the case of retail because of the gift giving that occurs with Christmas.
Other types of business which don't offer products and services that are traditionally "gifted" can run promotions on their social media as a means to attract fans and followers that can be soft marketed to.
Burger King ran a well-known social media campaign on Facebook called, "screw over your friends for a whopper". The idea was that if you suggested the Burger King Facebook Fan page to your friends, Burger King would give you a coupon for a free Whopper. Now that was a whopper of an idea.
During the holiday season, consumers have their ear on advertising trying to find the best deals and are online Googling offers and locations of sales. Take advantage of the traffic by running a Social Media campaign that ties the holiday to your business. If you are in the financial services arena, you could attract followers to your Social Media by starting a blog about "how to keep holiday spending in check".
The sky is the limit and you have many marketing choices when it comes to the holiday season. If you are considering a holiday marketing blitz, we recommend lots of online marketing and weekly email blasts with holiday tips during the month of December. For more information about planning a holiday marketing campaign visit www.assureassess.com.
