subject: Local Businesses Getting Local Free Traffic [print this page] Is online marketing actually worth the hype that it is made out to be?
Research has shown that 95% of people in every developed country will search for a local business on the internet before they will grab the yellow pages to do this, and research also shows that 98% of all consumer researchers do not look further than the first page of any search engine.
With that in mind, are you ready to start having customers find you through the power of the internet. For most businesses the answer is no. Its not because they dont want the customers but because they are not doing enough online to be found.
An Internet marketing plan for small businesses needs to be part of the overall marketing strategy. No longer can a business just float through expecting that their business will reap the rewards that are on offer from the online world without a bit of planning.
A local business could double their clients within 90 days if they use online marketers and have the assistance they need with Search Engine Optimisation.
There are over 1 Billion local searches done every month and growing by 50% every year.
Here are some fun stats that should get you thinking
2 out of 3 people use Google to search online
97% of people use the internet (at home or by mobile phone) to search for some kind of business online.
37% of those searchers are searching for a business or service locally
70% of people don't look further than the first page of Google and 90% of those people click only on the 3 first natural advertisements, because they know that if a business is on the first page and in the top position, they are specialists in their area and that they got the authority.
The #1 ranked site gets 41% of the traffic
#2 ranked site gets 12%
#3 ranked site gets 8.5%
Getting your website up and running is just the first step. Next, you need to create a stream of regular traffic. This is where having a range of different online marketing strategies can assist. These strategies need to generate leads to your website and the leads needs to turn into sales.
Being found online starts with a simple step of getting a website, followed by optimising it and adding a dash of online marketing strategies to get people coming to your site daily.
More visitors, more customers, more sales, more profit.
