subject: Tips For Web Design With Seo In Mind [print this page] The constantly changing world of Search Engine Optimization (SEO) does indeed affect web design. London is host to a wide variety of design agencies which can assist you with your needs, and we recently consulted them to find out what impact design can have on your SEO. Nowadays, design plays an important part in turning your online browsers into paying customers. To assist you in finding out what aspects of your design need to be looked at for SEO, we have compiled some helpful tips for your convenience:
Looks are important:
In days gone by, a SEO site was definitely not a looker. With the focus being on many of the other on-site aspects and processes, SEO enthusiasts completely overlooked the visual appeal. This resulted in hundreds of text filled optimized sites that failed to keep a customer. A good looking site is passed around, read through and remembered so do not make the mistake of underestimating it anymore.
Get connected:
Linking the pages of your website is highly important. Not only does it allow the Search Engines to find out what your various pages are about. It is also great for users to find out what the page they are navigating to is all about. "Click here" is a thing of the past.
Design can be rewarding:
The look of your website can determine the amount of success you have in terms of gathering links. A lot of time is taken securing links from other parts of the web and an attractive site can boost your chances, and in turn, boost your rankings.
Focus on conversion optimization:
SEO brings the clients to your website, but the design can point the browser all the way to a sale. Studying more on conversion techniques will allow you to steer browsers exactly where you want them to go. At the end of the day, traffic means nothing if nobody is buying.
These are just a few elements you should be looking at when you combine design and SEO. The best option for business owners is to bring in a professional web design agency, but if your budget doesn't allow that just yet, it might prove to be well worth your time to really weigh up the pro's and con's in terms of financial and business benefits versus your present budget and the options available to you.
London is a highly competitive and resourceful city, and its because of this that you need to be cautious when investing in your online success and only work with people who understand your company and its brand.
