subject: Getting Results Through A Great Business Marketing Online Strategy [print this page] Getting Results Through A Great Business Marketing Online Strategy
There are a number of ways to advertise your product or services on the internet, but knowing which to choose can be a minefield. Paid advertising works as long as you keep paying, but organic marketing should also be seriously considered.
Here are the top internet marketing strategies to leverage the internet to get great results.
1. Pay-per-click (PCC)
With PCC, master the art and you could do really well and get great results, but get it wrong you could soon end up in deep water. You need to know your keyword strategy and something you do need to understand and get right. Common keywords will be expensive so it is better to look for long tail keywords as these will be cheaper.
To really make this work, you will need a unique landing page or web site to where people will be directed.
2. Content Marketing
Content is king on the internet. Google is slapping sites that are not unique, add value or have great content.
Blogging is a great way to achieve this whether you blog though sites owned by others, e.g. Blogger, Squidoo or whether you establish a site where you own the domain name. Publishing articles and press releases is also a great method to put out content.
Whatever is put out must be relevant. Little expertise is required to do this, but is a great way to put out content.
3. Social Media
Using Facebook, Twitter, Linkedin etc although may still be in its infancy, are great ways to post content. To make this work well, you do need to offer great value.
In terms of social media, you are looking for people to follow you.
Once you have a number of followers, then it's time to market which is a skill in itself.
4. Videos and Podcast
Videos are probably the hot button right now. Using Youtube is a great media platform, but equally there are other sites. Podcasts is a terrific way to get your message out.
5. Email Marketing
This works really well once you have leads and interest building up into a list. Using a method of autoresponders, say through Aweber, saves time and effort. It is important to keep in touch with your contacts.
Although this article only outlines the great strategies, leaning and making it work can be overwhelming as there is a lot to learn, but equally can be fun.
The best advice is to have a plan of action. Start with one or two methods, take your time and focus on what you feel comfortable with. Don't chase too many rabbits. How do you feed an elephant? One bite at a time.
There is too much competition not to be focused. Play to win and expect to get results. Expect to get traffic to you site. Put in massive action and you will be a winner.
My name is Gary Oakes and I'm involved in a great business that helps people to market on the internet. This article outlines five strategies to get great results. Although the devil though is in the detail, there is help at hand.
If you wish to know more about how to market on the internet through an online marketing course then there is an interactive educational platform to help you step by step. Please follow me at my blog to find out more; /">FreelyProsperous.
It does not cost you anything to make enquiries, and you never know this online marketing training course might be the very thing you are looking for.
