subject: Burberry Expand The Influence With Music [print this page] Burberry Expand the influence with music Burberry Expand the influence with music
Some brands holders found muisc can make a huge effect on brands image, so there are so many used of music for their own "voice."
Such as the Britsh luxury Burberry ( burberry outlet ) took music as a means of narrowing the distance with consumers. He released Acoustic series, the co-operation with many British music around the music to create a wide range of experience.
Creative director of Burberry brand, said: "We have been in recent years, many young British bands together, we see the response from the company's website is excellent. This time we choose to cooperate with a number of days a number of British cutting-edge music videos, to Burberry Li, introduce them to consumers. all the music chosen by me per capita, and in Britain specifically for Burberry promotional video shoot. "
There are a variety of form combain brands and music:
Sponsored concert to promote interaction-In other countries, Madonna, Beyonce and other super-idol sought after by fashion brands, a lot of brands not only provide them with the latest seasonal clothes, but also generous sponsorship will be concerts and fan club, and young fashion consumers expect create more interactive.
Live music become big stage for any brands- Many young people, live music events for the brand, the more infinite appeal. A British survey agency's data show that the UK spent on a variety of music fans at the cost of more than 2009 million pounds. Glastonbury Music Festival, the number of participants has reached 17.7 million, while California's Coachella music festival has attracted more than 17,000 young people of a wide range.
